Audience Growth & Digital Outreach Lead

cblwomen; United States; Remote; USD 90,000 - 120,000; Full time

Job summary

Students for Life of America is seeking a Data & Digital Outreach Manager to guide digital outreach, lifecycle marketing, and audience data programs across email, SMS, web, forms, and registrations. You will drive audience growth, engagement, and data integrity while coordinating with internal teams and external partners to ensure campaigns are measurable, on-brand, and scalable.

The role reports to the Director of Marketing and collaborates with the Marketing Department to align digital

Qualifications

• Must align with our organizational mission and values.
• Strong knowledge of CRM, email marketing, SMS marketing, digital analytics, audience segmentation, automation, and lifecycle marketing.
• WordPress experience.
• Strong analytical skills with ability to translate data into actionable recommendations.
• Experience managing large contact databases and maintaining data integrity across multiple platforms.
• Experience building and troubleshooting integrations between digital platforms.
• Understanding of campaign attribution, UTMs, GA4, conversion tracking, web forms, and digital acquisition funnels.
• Strong project management skills with ability to prioritize competing requests and deadlines.
• Ability to communicate technical concepts clearly to both technical and non-technical stakeholders.
• Demonstrated ability to identify problems and independently develop practical solutions.
• Experience managing employees, contractors, vendors, or cross-functional project teams.

Responsibilities

• Lead email and SMS outreach strategy across programs, campaigns, events, and audience segments.
• Build segmented audience journeys and automated communications that support acquisition, engagement, conversion, retention, and re-engagement.
• Coordinate targeting and campaign cadence across teams to balance organizational priorities, reduce audience overlap, and maintain list health.
• Refine messaging, segmentation, and frequency based on campaign results.
• Email & SMS Management: Oversee email and SMS formatting, testing, scheduling, deployment, and subscriber growth.
• Monitor deliverability, engagement, conversions, opt-outs, and growth; test messaging, calls to action, targeting, and timing to improve results.
• Manage SMS infrastructure and vendor coordination to support reliable, scalable outreach.
• Maintain consent, audience preferences, list health, and platform requirements while reducing ineffective communications.

Skills

CRM knowledge

Email marketing

SMS marketing

Digital analytics

Audience segmentation

Automation

Lifecycle marketing

WordPress experience

Data integrity

Project management

Tools

ActiveCampaign

Salesforce

WordPress

CData

WP Fusion

Gravity Forms

Twilio

GrowSurf

GA4

Job description

Students for Life of America is seeking a Data & Digital Outreach Manager to guide digital outreach, lifecycle marketing, and audience data programs across email, SMS, web, forms, and registrations. You will drive audience growth, engagement, and data integrity while coordinating with internal teams and external partners to ensure campaigns are measurable, on-brand, and scalable.

The role reports to the Director of Marketing and collaborates with the Marketing Department to align digital