Audience Growth Data Analyst

SBNation; New York (NY); Hybrid; USD 81,000 - 100,000; Full time

Job summary

SB Nation is seeking an Audience Development Analyst in New York to transform data into actionable insights that guide editorial and audience strategy. You will design dashboards across web, app, and social sources, run in-depth analyses, and collaborate with stakeholders to define KPIs and growth benchmarks.

You'll work hybrid in New York, partnering with editorial and operations to elevate performance and drive engagement.

Qualifications

• 4+ years of experience in analytics, audience development, or related data function.
• Analytical, detail-oriented mindset with ability to surface themes behind trends.
• Strong written and verbal communication, able to distill insights for non-technical audiences.
• Ability to manage multiple work streams and drive projects to completion.
• High proficiency in Excel/Google Sheets, consolidating data from disparate sources.
• Experience with major social platform insights (Meta, X, YouTube) and analytics tools.

Responsibilities

• Design, build, and maintain automated and ad-hoc reports and dashboards across web, app, and social data sources.
• Run in-depth analyses and turn them into actionable insights to guide editorial and audience strategy.
• Partner with stakeholders to define and evolve KPIs reflecting business goals.
• Set benchmarks and track performance across community engagement, campaigns, paid marketing, and app growth.
• Present data-informed best practices and serve as a go-to data resource for SB Nation and the company.
• Build strong relationships with editorial to develop, communicate, and implement growth strategies.

Skills

Analytics experience

Excel/Sheets

Communication

Project management

Tools

Google Analytics

Adobe Analytics

Parse.ly

Job description

SB Nation is seeking an Audience Development Analyst in New York to transform data into actionable insights that guide editorial and audience strategy. You will design dashboards across web, app, and social sources, run in-depth analyses, and collaborate with stakeholders to define KPIs and growth benchmarks.

You'll work hybrid in New York, partnering with editorial and operations to elevate performance and drive engagement.