Audience Growth & Activation Analyst

Sony Playstation; San Mateo (CA); On-site; USD 136,000 - 205,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k) matching

Paid time off

Wellness program

Employee discounts

Job summary

Sony Interactive Entertainment in San Mateo, CA is seeking an Audience Business Analyst to own audience strategy and activation for Live Service campaigns. You will leverage first‑party data to shape personalized marketing across global channels.

Strong SQL, data analytics, and BI tool experience are required. You’ll collaborate with marketing, product, and engineering teams and help scale operations while driving measurable audience outcomes.

Qualifications

• Collaborate with partners across regions and cultures.
• Experience with marketing platforms across email, paid media and custom tools.
• Experience with martech/adtech platforms (Salesforce Marketing Cloud, DMPs, Publisher and Social Partners, etc).
• Executed analysis projects related to lifecycle marketing, targeting segmentation strategies, cohort analysis and tracking, churn prevention, A/B and multivariate tests, and reporting dashboard design and development.
• 5 years' marketing operations experience.

Responsibilities

• Collaborate with marketing and agency partners across all marketing regions as the subject matter expert on our ecosystem of data to create custom segments and support campaign executions supporting player acquisition, ongoing engagement, and retention
• Advise partners on campaigns, using data-based insights from AIM, marketing analytics, data science models, and consumer research
• Work as part of our AIM SCRUM team to deliver value to audience activation, while also analyzing and employing operational optimizations that bring our operations to scale across all our owned and paid marketing channels
• Manage ad-hoc and automated customer lists to power PlayStation’s digital marketing channels globally
• Ensure the efficient and successful delivery of all customer segments to global marketing platforms
• Partner with Martech product teams to translate business needs into actionable requirements and feature enhancements for marketing platforms.

Skills

SQL

Data analysis

Communication

Collaboration

Education

Bachelor’s degree or equivalent

Tools

Domo

Tableau

Salesforce Marketing Cloud

DMPs

Job description

Sony Interactive Entertainment in San Mateo, CA is seeking an Audience Business Analyst to own audience strategy and activation for Live Service campaigns. You will leverage first‑party data to shape personalized marketing across global channels.

Strong SQL, data analytics, and BI tool experience are required. You’ll collaborate with marketing, product, and engineering teams and help scale operations while driving measurable audience outcomes.