Audience Insights Analyst — Editorial Analytics

Dow Jones Company; New York (NY); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Healthcare plans

Paid time off

Retirement plans

Medical, dental and vision insurance

Education benefits

Paid maternity and paternity leave

Family care benefits

Commuter transit program

Subscription discounts

Employee referral program

Job summary

The Wall Street Journal, part of Dow Jones, seeks an Audience Data Analyst in New York to support audience reporting and editorial performance tracking. You will work with SQL, Tableau dashboards, and multiple analytics tools to translate audience behavior into actionable insights for editorial leadership across web, apps, newsletters, video, and podcasts.

Reporting to the Manager of Audience Data Analysis and Insights, you will compile recurring reports, own weekly analytics, and contribute to

Qualifications

• 1–4 years of professional experience in data analytics, digital analytics, or BI, ideally in media or subscription.
• Proficiency in writing SQL to aggregate, filter, and join multi-table datasets.
• Experience developing and updating dashboards in Tableau.
• Knowledge of GitHub for basic version control and documentation.
• Experience with audience, subscription, or editorial performance data preferred.
• Familiarity with AI-assisted productivity tools (Claude or Glean) preferred.
• Familiarity with Python or dbt preferred.

Responsibilities

• Extract, validate, and analyze reach, engagement, and subscription data from Snowflake using SQL.
• Build, update, and maintain dashboards and reporting views in Tableau.
• Support weekly analytics reports and monthly performance summaries.
• Monitor audience interaction and content-to-subscription conversions across media formats.
• Use analytics tools (Adobe Analytics, Parse.ly, platform native tools) for performance data.
• Assist with data quality assurance and validate metrics between dashboards and warehouse data.
• Contribute to code updates and documentation in GitHub.

Skills

SQL queries

Tableau

GitHub

AI-assisted tools

Python

dbt

Attention to detail

Interest in journalism

Tools

Snowflake

Adobe Analytics

Parse.ly

YouTube Studio

TikTok Studio

Meta Business Suite

Job description

The Wall Street Journal, part of Dow Jones, seeks an Audience Data Analyst in New York to support audience reporting and editorial performance tracking. You will work with SQL, Tableau dashboards, and multiple analytics tools to translate audience behavior into actionable insights for editorial leadership across web, apps, newsletters, video, and podcasts.

Reporting to the Manager of Audience Data Analysis and Insights, you will compile recurring reports, own weekly analytics, and contribute to