Audience Development Analyst, SB Nation

SBNation; New York (NY); Hybrid; USD 81,000 - 100,000; Full time

Job summary

SB Nation is seeking an Audience Development Analyst in New York to transform data into actionable insights that guide editorial and audience strategy. You will design dashboards across web, app, and social sources, run in-depth analyses, and collaborate with stakeholders to define KPIs and growth benchmarks.

You'll work hybrid in New York, partnering with editorial and operations to elevate performance and drive engagement.

Qualifications

• 4+ years of experience in analytics, audience development, or related data function.
• Analytical, detail-oriented mindset with ability to surface themes behind trends.
• Strong written and verbal communication, able to distill insights for non-technical audiences.
• Ability to manage multiple work streams and drive projects to completion.
• High proficiency in Excel/Google Sheets, consolidating data from disparate sources.
• Experience with major social platform insights (Meta, X, YouTube) and analytics tools.

Responsibilities

• Design, build, and maintain automated and ad-hoc reports and dashboards across web, app, and social data sources.
• Run in-depth analyses and turn them into actionable insights to guide editorial and audience strategy.
• Partner with stakeholders to define and evolve KPIs reflecting business goals.
• Set benchmarks and track performance across community engagement, campaigns, paid marketing, and app growth.
• Present data-informed best practices and serve as a go-to data resource for SB Nation and the company.
• Build strong relationships with editorial to develop, communicate, and implement growth strategies.

Skills

Analytics experience

Excel/Sheets

Communication

Project management

Tools

Google Analytics

Adobe Analytics

Parse.ly

Job description

SB Nation has been a leading network of sports fan communities for over 20 years, attracting some of the biggest and most loyal audiences in the industry. As we invest in the next chapter – deepening those communities and growing our audience across web, app, and social – data plays a key role in how we make decisions.

That’s where you come in. We’re looking for an Audience Development Analyst to turn data into the insights that shape how we grow and engage our fans. Based in our New York office and working alongside our geographically distributed editorial, commercial, and operations team, you’ll build the reporting they rely on, dig past the obvious numbers to find what’s driving performance, and help set the benchmarks we measure ourselves against.

What you’ll do:

• Design, build, and maintain automated and ad-hoc reports and dashboards spanning web, app, and social data sources
• Run in-depth analyses and turn them into actionable insights that guide editorial and audience strategy
• Partner with stakeholders to define and evolve the KPIs that reflect business goals and inform both day-to-day decisions and long-term strategy
• Set benchmarks and track performance across community engagement, campaigns, paid marketing, and app growth
• Present data-informed best practices and act as a go-to resource for data questions across SB Nation and the wider company
• Build strong working relationships with editorial to develop, communicate, and implement growth strategies

What you’ll bring:

• [4+] years of experience in analytics, audience development, or a related data function
• An analytical, detail-oriented mind and a genuine curiosity – you don’t just report the data, you dig deeper to surface the themes behind key trends, results, and outcomes, always with an eye toward elevating performance
• Strong written and verbal communication skills, with the ability to distill actionable insights for non-technical audiences
• The ability to manage multiple tracks of work at once, balancing short- and long-term projects, and the initiative to start new projects and see them through – solo or in collaboration
• High proficiency in Excel/Google Sheets, including aggregating data from disparate sources into a single, consolidated view
• Experience with Google Analytics, Adobe Analytics, Parse.ly, and/or the native insights from major social platforms (Meta, X, YouTube etc.)

Helpful additional qualifications:

• A passion for digital publishing and sports
• Previous experience with a loyalty- or community-driven business
• Familiarity with SQL and working with large datasets
• Experience with data visualization tools (Looker, Tableau, Data Studio, or similar)
• Understanding of SEM, SEO, social platforms/YouTube, apps, and paid marketing campaign analytics
• Experience training and educating stakeholders on how to leverage data and insights to drive results

WHERE YOU’LL WORK

This role is hybrid, based in New York.

WHAT WE OFFER

This is a permanent, full-time position. This job is benefits-eligible. We pride ourselves in providing comprehensive benefits to support all of our employees wherever they are in life. You can find more information about our benefits here.

OUR DEI+ COMMITMENT

Vox Media is committed to building an inclusive environment where everyone can show up as their authentic selves and create their best work. We recognize that great stories, platforms, products and services come from people with all manner of backgrounds and experiences. We recognize that our commitments require ongoing work and sustained attention, as well as adaptation to new insights and best practices. We keep our diversity data public for the sake of accountability, transparency and communication. Learn more about our values here, and our approach to corporate citizenship here.

Vox Media is an Equal Opportunity Employer and qualified applicants will receive consideration without regard to race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law. Vox Media will also consider all qualified applicants with criminal histories in accordance with applicable Fair Chance laws. We are also committed to providing reasonable accommodations as part of the application process to candidates with disabilities. If you require a reasonable accommodation as part of the application process, please contact our People & Culture team ([e-mail]).

WHAT COMES NEXT

Our recruiting team will go through applications in a timely manner. Please note that our recruiting team will only contact you from @voxmedia.com email addresses, never via text message. Read more about how our recruiting team operates, and how to protect yourself from recruitment fraud here.

PAY TRANSPARENCY

The salary range listed below represents the minimum and maximum base pay for this position at the time of this posting. Final salary offered to the candidate selected for the position will be based on factors including but not limited to the candidate’s skills and experience.

Pay Range

$81,000—$100,000 USD