VP of Fandom & Multiplatform Audience Growth

BLR Holdings, Inc.; New York (NY); On-site; USD 113,000 - 189,000; Full time

Job summary

Cella by Randstad Digital in New York City is seeking a Vice President, Audience Development to lead systems, strategies, and partnerships that deepen fandom and drive viewership for CBS, BET, MTV and Nickelodeon shows across linear and multiplatform environments.

The role focuses on building an audience development machine, managing portfolio migration, metadata gaps, platform placement, and AI-discovery surfaces, while partnering with the broader Marketing Team to convert awareness into

Qualifications

• 10+ years of experience in audience development, programming strategy, entertainment marketing, content strategy, streaming, television, digital media, or consumer media growth.
• Proven track record driving both viewership and fandom for television series, franchises, tentpoles, or entertainment brands.
• Strong command of content metadata systems, universal content identifiers, EPG and scheduling feeds, and the mechanics by which recommendation and search systems ingest and rank catalog content.

Responsibilities

• Define and implement a comprehensive audience development strategy for the portfolio that drives fandom and viewership, aligned to growth objectives.
• Own the audience development relationship with lifecycle partner Iterable and others; build activation plans and always-on infrastructure.
• Establish the audience development measurement framework, including dashboards, KPI reporting, and a test-and-learn cadence.
• Lead, coach, and develop a team of agency partners; document methodology, standards, and playbooks.

Skills

Audience development

Strategic planning

Cross-functional leadership

Data analytics

Education

Bachelor's degree

Job description

Cella by Randstad Digital in New York City is seeking a Vice President, Audience Development to lead systems, strategies, and partnerships that deepen fandom and drive viewership for CBS, BET, MTV and Nickelodeon shows across linear and multiplatform environments.

The role focuses on building an audience development machine, managing portfolio migration, metadata gaps, platform placement, and AI-discovery surfaces, while partnering with the broader Marketing Team to convert awareness into