Audience Analyst

Dow Jones & Company, Inc.; New York (NY); On-site; USD 65,000 - 80,000; Full time

Job summary

Dow Jones & Company, Inc. is seeking an Audience Analyst for Subscriptions Audience to drive growth across The Wall Street Journal, Barron’s, and MarketWatch.

You will uncover audience behavior, drive data-informed content promotion, and support engagement strategies across our consumer brands. You will collaborate with Product, Engineering, and editorial teams to define metrics, analyze funnels, and deliver actionable recommendations.

Qualifications

• 1–2 years of professional experience in a subscription, marketing, or data-related role.
• Bachelor's degree in a quantitative field or equivalent experience.
• Understanding of SQL, Snowflake, and Tableau.
• Familiarity with Piano Composer and StatSig testing platforms.
• Strong Excel/Google Sheets skills.
• Ability to translate data into clear recommendations for non-technical stakeholders.
• Attention to detail and data accuracy.
• Strong communication and teamwork abilities.
• Passion for news and subscriptions and curiosity about audience behavior.

Responsibilities

• Define data requirements and success metrics with Product and Engineering.
• Monitor experiment performance to optimize testing outcomes.
• Incorporate AI/automation to streamline analysis and project management.
• Document query optimization and migrate from BigQuery to Snowflake.
• Analyze acquisition funnels and build dashboards in Tableau.
• Segment audiences and design growth campaigns with Newsroom and Subscription teams.

Skills

SQL

Data-driven decision making

Data storytelling

Communication

Team collaboration

Education

Bachelor's degree in Business Analytics/Data Science/Quantitative field

Tools

Snowflake

Tableau

Excel

Google Sheets

Piano Composer

StatSig

Job description

As an Audience Analyst, Subscriptions Audience at Dow Jones, you will play a pivotal role in understanding audience behavior, preferences, and trends with a focus on growing subscriptions through quality reach and scale across our consumer brands, including The Wall Street Journal, Barron’s, and MarketWatch. You will develop data-driven insights to inform content promotion, audience targeting, and engagement efforts within the Audience team in the greater Dow Jones consumer subscription organization.

Key Responsibilities

• Experimentation Strategy & Measurement: Partner with Product and Engineering to define data requirements, establish success metrics, and monitor experiment performance to optimize testing outcomes.

• AI-Driven Analysis: Incorporate AI and automation tools to streamline test result analysis, manage projects, and measure overall business impact.

• Database Optimization: Define and document query optimization best practices to ensure a smooth, standardized migration from BigQuery to Snowflake.

• Funnel & Performance Reporting: Analyze customer acquisition funnels to resolve friction points, gather reporting requirements, and build tracking dashboards in Tableau.

• Audience Segmentation & Retention: Analyze complex behavioral and demographic data to segment audiences, partnering with Newsroom and Subscription teams to design and track targeted growth campaigns.

Qualifications:

• 1-2 years of professional experience in a subscription, marketing, or data-related role.

• Bachelor's degree, preferably in a quantitative field (Business Analytics, Data Science, Social Sciences), or equivalent experience.

• Understanding of the fundamentals of SQL, Snowflake, and Tableau.

• Understanding of testing platforms such as Piano Composer and StatSig

• Strong skills in Excel, Google Sheets.

• Ability to deliver clear recommendations from data.

• Ability to summarize and present findings to non-technical stakeholders in clear and understandable manner.

• Excellent attention to detail and a commitment to data accuracy.

• Good communication skills and the ability to work as part of a team.

• Passion for news and subscriptions, along with a curiosity about audience behavior

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets

Reasonable Accommodation

We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at [e-mail]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

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Business Area: Dow Jones - Marketing

Job Category: Data Analytics/Warehousing & Business Intelligence

Union Status:

Union role

Base Pay Range: $65,000 - $80,000

We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest newsgathering operations globally.

It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Dow Jones Risk & Compliance and Dow Jones Newswires. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).