Subscriptions Audience Growth Analyst

Dow Jones & Co.; New York (NY); On-site; USD 65,000 - 80,000; Full time

Job summary

Dow Jones & Co. is seeking an Audience Analyst, Subscriptions Audience, to deepen understanding of audience behavior and drive subscription growth across The Wall Street Journal, Barron's, and MarketWatch.

You will develop data-driven insights to inform content promotion, audience targeting, and engagement within the Audience team. The role emphasizes experimentation, AI-assisted analysis, and dashboarding using Tableau, Snowflake, and SQL, with a focus on sub-brand performance and retention

Qualifications

• 1–2 years of professional experience in a subscription, marketing, or data-related role.
• Bachelor's degree in a quantitative field or equivalent experience.
• Familiarity with SQL, Snowflake and Tableau.
• Experience with testing platforms such as Piano Composer and StatSig.
• Strong Excel and Google Sheets skills.
• Ability to deliver clear data-driven recommendations to non-technical stakeholders.
• Excellent written and verbal communication and teamwork.

Responsibilities

• Experimentation Strategy & Measurement: define data requirements, success metrics, and monitor experiments.
• AI-Driven Analysis: use AI and automation tools to streamline test result analysis and project management.
• Database Optimization: document query optimization and migration practices (BigQuery to Snowflake).
• Funnel & Performance Reporting: analyze acquisition funnels and build dashboards in Tableau.
• Audience Segmentation & Retention: analyze behavioral data to design growth campaigns with cross-functional teams.

Skills

Data analysis

Attention to detail

Communication skills

Education

Bachelor's degree in a quantitative field

Tools

SQL

Snowflake

Tableau

Excel

Google Sheets

Piano Composer

StatSig

Job description

Dow Jones & Co. is seeking an Audience Analyst, Subscriptions Audience, to deepen understanding of audience behavior and drive subscription growth across The Wall Street Journal, Barron's, and MarketWatch.

You will develop data-driven insights to inform content promotion, audience targeting, and engagement within the Audience team. The role emphasizes experimentation, AI-assisted analysis, and dashboarding using Tableau, Snowflake, and SQL, with a focus on sub-brand performance and retention