Audience Engagement & Campaigns Lead

The Minnesota Daily; Minneapolis (MN); On-site; USD 5,200 - 5,800; Part time

Job summary

The Minnesota Daily is seeking an Engagement Executive to join the Marketing & PR Department at the University of Minnesota campus. You will engage students and readers through campaigns, events, and digital channels.

Responsibilities include coordinating events, building relationships with student groups, media partners, and campus departments, and developing creative marketing campaigns across social media, email, website, podcasting, and print to grow engagement with MN Daily brands.

Qualifications

• Must be a University of Minnesota student with at least 2 semesters remaining.
• Availability to work during the summer months.
• Ability to work some weekends and nights at promotional events and/or activities.
• Knowledge of marketing, advertising, and public relations.
• Familiarity with social media and content creation.

Responsibilities

• Collaborate with the Marketing Director in planning, implementation, and evaluation of projects.
• Coordinate events, activities, and training produced by the Marketing department.
• Explore new avenues of marketing directly to students using the college media network.
• Assist Sales Manager in working with local businesses and university groups to generate revenue through partnerships.
• Act as the Public Relations specialist by connecting and building relationships with student groups, university departments, and fraternity & sorority life.
• Create engaging campaigns that target our readership and audience at the University of Minnesota campus.
• Brainstorm and execute creative marketing across social media, email, website, podcasting, and print.

Skills

Marketing knowledge

Public relations

Social media

Written communication

Verbal communication

Multitasking

Team collaboration

Education

University of Minnesota student

Tools

Microsoft Office

Google Drive

Job description

The Minnesota Daily is seeking an Engagement Executive to join the Marketing & PR Department at the University of Minnesota campus. You will engage students and readers through campaigns, events, and digital channels.

Responsibilities include coordinating events, building relationships with student groups, media partners, and campus departments, and developing creative marketing campaigns across social media, email, website, podcasting, and print to grow engagement with MN Daily brands.