Marketing Executive

The Minnesota Daily; Minneapolis (MN); Sur place; USD 5 200 - 5 800; Temps partiel

Résumé du poste

The Minnesota Daily is seeking an Engagement Executive to join the Marketing & PR Department at the University of Minnesota campus. You will engage students and readers through campaigns, events, and digital channels.

Responsibilities include coordinating events, building relationships with student groups, media partners, and campus departments, and developing creative marketing campaigns across social media, email, website, podcasting, and print to grow engagement with MN Daily brands.

Qualifications

• Must be a University of Minnesota student with at least 2 semesters remaining.
• Availability to work during the summer months.
• Ability to work some weekends and nights at promotional events and/or activities.
• Knowledge of marketing, advertising, and public relations.
• Familiarity with social media and content creation.

Responsabilités

• Collaborate with the Marketing Director in planning, implementation, and evaluation of projects.
• Coordinate events, activities, and training produced by the Marketing department.
• Explore new avenues of marketing directly to students using the college media network.
• Assist Sales Manager in working with local businesses and university groups to generate revenue through partnerships.
• Act as the Public Relations specialist by connecting and building relationships with student groups, university departments, and fraternity & sorority life.
• Create engaging campaigns that target our readership and audience at the University of Minnesota campus.
• Brainstorm and execute creative marketing across social media, email, website, podcasting, and print.

Connaissances

Marketing knowledge

Public relations

Social media

Written communication

Verbal communication

Multitasking

Team collaboration

Formation

University of Minnesota student

Outils

Microsoft Office

Google Drive

Description du poste

Business Division — MARKETING & PRDepartmentMarketingReports ToMarketing DirectorHours10 per weekPay$220 per pay periodPay PeriodStaff is paid semi-monthly (twice a month).The Marketing department is a vital component of MN Daily Media and is responsible for promoting readership and engagement, events, brand management, and more for both the Gopher Life and MN Daily brands.The Engagement Executive focuses on engaging our audience and clientele with the MN Daily Media brands through various means of outreach and promotion.ResponsibilitiesCollaborate with the Marketing Director in the planning, implementation, and evaluation of projectsCoordinate events, activities, and training produced by the Marketing departmentExplore new avenues of marketing directly to students using the vast network of college media organizationsAssist Sales Manager in working with local businesses and university groups to generate revenue through partnershipsAct as the Public Relations specialist by connecting and building relationships with student groups, university departments, and fraternity & sorority lifeCreate engaging and interesting campaigns that target our readership and audience at the University of Minnesota campusBrainstorm and execute creative ways to market the Minnesota Daily through social media, email, website, podcasting, and print mediumsCollaborate with the Marketing Associate and Digital Strategy department to plan and execute social media campaignsMeet weekly with the other Marketing & Admin leaders to communicate about upcoming and ongoing projectsHelp lead & train the Marketing Associates in assisting with projectsMonitor social and cultural trends to implement in the organizationAnalyze metrics and analytics of digital platforms to improve and execute strategyCollaborate with the Marketing Director in the planning, implementation, and evaluation of projects.Develop and implement the marketing/communications strategy to generate broader community awareness and engagementWork with the Marketing team to create engaging and interesting campaigns that target our readership and audience at the University of Minnesota campusOther duties and projects as assignedQualificationsMust be a University of Minnesota student with at least 2 semesters remainingAvailability to work during the summer monthsAbility to work some weekends and nights at promotional events and/or activitiesKnowledge of marketing, advertising, and public relationsWorking knowledge of Microsoft Office, Google Drive, or equivalent programsFamiliarity with social media and content creationExcellent verbal, visual, and written communication skillsStrong problem-solving, organizational and interpersonal skillsAbility to multitask and take directionsDisclaimer: This job description is only intended to be a summary of the responsibilities and qualifications required in the day-to-day work for this position. It is not exhaustive in nature. The Minnesota Daily reserves the right to change the job description at will and to modify an employee’s job role at any time to best benefit the organization.The Minnesota Daily is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity/expression, marital status, national origin, age, disability, genetics or any other characteristic protected by federal, state, or local law. All students are encouraged to apply.