Advertising Sales Manager – Feed & Grain

Jobtailor; Rockford (IL); On-site; USD 75,000 - 110,000; Full time

Job summary

Jobtailor in Rockford, IL seeks a seasoned sales professional to develop and sell integrated B2B marketing programs across digital and magazine advertising, webinars, events, and targeted audience solutions.

You will use proven sales enablement methods, manage pipelines, create proposals, and travel about 30% domestically to grow accounts and revenue while collaborating with editors and cross‑functional teams.

Qualifications

• Bachelor of Science or Bachelor of Arts with emphasis in Business, Marketing, or Advertising.
• Minimum five years of direct sales experience in Marketing, Advertising, or Communications.
• Direct experience with digital products and terminology.
• Experience with live and digital event sponsorship sales and magazine ad sales.
• Proven record of account development and revenue goal attainment.
• Proficiency in Microsoft Office (PowerPoint, Excel, Word, Outlook).
• Willingness to travel domestically and internationally to manage accounts.
• Strong communication and collaboration with editors and departments.

Responsibilities

• Develop and sell integrated B2B marketing programs across digital and magazine advertising.
• Use company selling techniques and prepared literature consistent with adopted best practices.
• Develop account sales strategies using sales enablement methods and pipeline management.
• Create customized proposals and sales presentations for prospects and clients.
• Establish SMART goals to increase page and revenue share with assigned accounts.
• Participate in scheduled training calls to improve selling skills.
• Develop and contribute to value messaging for products and services.
• Develop monthly account coverage plans through in-person travel and industry meetings.
• Maintain current sales materials, market information, and promotional lists.
• Prospect consistently through competitive magazine research, trade shows, and industry meetings.
• Provide revenue forecasts, pipeline updates, and market insights to the Director.
• Maintain CRM data weekly and coordinate client materials with production.
• Plan and manage business travel, budgets, and expenses via Expensify.
• Collaborate with editors on client editorial support, product releases, and industry developments.
• Collaborate with other departments and sales team to achieve company objectives.
• Develop relationships with industry, trade, and professional groups.

Skills

B2B Marketing

Account Development

Sales Enablement

Digital Advertising

CRM Proficiency

MS Office Proficiency

Presentation Skills

Travel Ability

Communication Skills

Education

Bachelor's degree in Business/Marketing/Advertising

Tools

HubSpot CRM

Microsoft Excel

PowerPoint

GoToMeeting

Zoom

Trello

Viva Engage

Expensify

Job description

• Develop and sell integrated B2B marketing programs across digital and magazine advertising, targeted audience solutions, content programs, webinars, video, events, and marketing services
• Use company selling techniques and prepared literature consistent with adopted best practices
• Develop account sales strategies using sales enablement methods and pipeline management
• Create customized proposals and sales presentations for prospects and clients
• Establish SMART goals and objectives to increase page and revenue share with assigned accounts
• Participate in scheduled training calls to improve selling skills
• Develop and contribute to value messaging for products and services
• Develop monthly account coverage plans through in-person travel and industry meetings
• Maintain current sales materials, market information, and promotional lists
• Prospect consistently through competitive magazine research, trade shows, and industry meetings
• Participate in sales reviews with the Director of Global Agrifood Sales, providing revenue forecasts, pipeline updates, competitive intelligence, and market insights
• Maintain accurate account, prospect, activity, pipeline, and forecast information in the company CRM weekly
• Maintain customer correspondence, close sales, and coordinate retrieval of client materials with production
• Plan and manage business travel, approvals, budgets, and expense submissions through Expensify
• Assist Accounting/Accounts Receivable with credit and collection matters
• Collaborate with editors on client editorial support, product and press releases, and industry developments
• Collaborate with company departments and sales team members to achieve company objectives
• Develop relationships with industry, trade, and professional groups

Requirements

• Bachelor of Science or Bachelor of Arts degree with emphasis in Business, Marketing, or Advertising
• Minimum five years of direct sales experience in Marketing, Advertising, or Communications
• Direct experience and knowledge of digital products and terminology
• Experience with live and digital event sponsorship sales and magazine ad sales
• Proven record of account development and revenue goal attainment
• Proficiency in Microsoft Office (PowerPoint, Excel, Microsoft Word, Outlook)
• Proficiency in Microsoft Teams, Zoom, GoToMeeting, Naviga, HubSpot CRM, Trello, Viva Engage, Bamboo, and other required programs
• Willingness and ability to use emerging technologies, including AI tools such as ChatGPT, Claude, and Perplexity
• Ability to travel approximately 30% domestically, with international travel to manage accounts
• Ability to communicate with internal and external customers face-to-face, by telephone, email, or letter/memo
• Ability to sit, stand, bend, and stoop

Core Competencies

Demonstrates expertise in developing and selling integrated B2B marketing programs, utilizing digital and traditional advertising methods. Proven ability to establish sales strategies, manage accounts, and achieve revenue goals through effective communication and collaboration.

Highest-signal resume keywords

• B2B Marketing Programs
• Account Development
• Sales Enablement Methods
• Digital Products Knowledge
• Microsoft Office Proficiency

ATS Optimization Keywords

Hard Skills

• Direct Sales Experience
• Revenue Goal Attainment
• Proposal Creation
• Sales Presentations
• Market Research
• Pipeline Management
• Event Sponsorship Sales
• CRM Management
• Budget Management
• Emerging Technologies

Soft Skills

• Communication Skills
• Collaboration
• Customer Relationship Management
• Problem Solving
• Training Participation

Industry Keywords

• Marketing
• Advertising
• Communications
• Digital Advertising
• Trade Shows
• Industry Meetings
• SMART Goals
• Competitive Intelligence

Tools & Technologies

• Microsoft Teams
• Zoom
• GoToMeeting
• HubSpot CRM
• Trello
• Viva Engage
• Bamboo
• Expensify