Advertising Sales Manager – Feed & Grain

WATT Global Media

Rockford (IL)

On-site

USD 75,000 - 110,000

Full time

14 days+

Get a reply from this employer

Your resume and cover letter, tailored to exactly what they’re hiring for.

Get past ATS filters

Job summary

Jobtailor in Rockford, IL seeks a seasoned sales professional to develop and sell integrated B2B marketing programs across digital and magazine advertising, webinars, events, and targeted audience solutions.

You will use proven sales enablement methods, manage pipelines, create proposals, and travel about 30% domestically to grow accounts and revenue while collaborating with editors and cross‑functional teams.

Qualifications

Bachelor of Science or Bachelor of Arts with emphasis in Business, Marketing, or Advertising.
Minimum five years of direct sales experience in Marketing, Advertising, or Communications.
Direct experience with digital products and terminology.
Experience with live and digital event sponsorship sales and magazine ad sales.
Proven record of account development and revenue goal attainment.
Proficiency in Microsoft Office (PowerPoint, Excel, Word, Outlook).
Willingness to travel domestically and internationally to manage accounts.
Strong communication and collaboration with editors and departments.

Responsibilities

Develop and sell integrated B2B marketing programs across digital and magazine advertising.
Use company selling techniques and prepared literature consistent with adopted best practices.
Develop account sales strategies using sales enablement methods and pipeline management.
Create customized proposals and sales presentations for prospects and clients.
Establish SMART goals to increase page and revenue share with assigned accounts.
Participate in scheduled training calls to improve selling skills.
Develop and contribute to value messaging for products and services.
Develop monthly account coverage plans through in-person travel and industry meetings.
Maintain current sales materials, market information, and promotional lists.
Prospect consistently through competitive magazine research, trade shows, and industry meetings.
Provide revenue forecasts, pipeline updates, and market insights to the Director.
Maintain CRM data weekly and coordinate client materials with production.
Plan and manage business travel, budgets, and expenses via Expensify.
Collaborate with editors on client editorial support, product releases, and industry developments.
Collaborate with other departments and sales team to achieve company objectives.
Develop relationships with industry, trade, and professional groups.

Skills

B2B Marketing

Account Development

Sales Enablement

Digital Advertising

CRM Proficiency

MS Office Proficiency

Presentation Skills

Travel Ability

Communication Skills

Education

Bachelor's degree in Business/Marketing/Advertising

Tools

HubSpot CRM

Microsoft Excel

PowerPoint

GoToMeeting

Zoom

Trello

Viva Engage

Expensify

Job description

Develop and sell integrated B2B marketing programs across digital and magazine advertising, targeted audience solutions, content programs, webinars, video, events, and marketing services
Use company selling techniques and prepared literature consistent with adopted best practices
Develop account sales strategies using sales enablement methods and pipeline management
Create customized proposals and sales presentations for prospects and clients
Establish SMART goals and objectives to increase page and revenue share with assigned accounts
Participate in scheduled training calls to improve selling skills
Develop and contribute to value messaging for products and services
Develop monthly account coverage plans through in-person travel and industry meetings
Maintain current sales materials, market information, and promotional lists
Prospect consistently through competitive magazine research, trade shows, and industry meetings
Participate in sales reviews with the Director of Global Agrifood Sales, providing revenue forecasts, pipeline updates, competitive intelligence, and market insights
Maintain accurate account, prospect, activity, pipeline, and forecast information in the company CRM weekly
Maintain customer correspondence, close sales, and coordinate retrieval of client materials with production
Plan and manage business travel, approvals, budgets, and expense submissions through Expensify
Assist Accounting/Accounts Receivable with credit and collection matters
Collaborate with editors on client editorial support, product and press releases, and industry developments
Collaborate with company departments and sales team members to achieve company objectives
Develop relationships with industry, trade, and professional groups

Requirements

Bachelor of Science or Bachelor of Arts degree with emphasis in Business, Marketing, or Advertising
Minimum five years of direct sales experience in Marketing, Advertising, or Communications
Direct experience and knowledge of digital products and terminology
Experience with live and digital event sponsorship sales and magazine ad sales
Proven record of account development and revenue goal attainment
Proficiency in Microsoft Office (PowerPoint, Excel, Microsoft Word, Outlook)
Proficiency in Microsoft Teams, Zoom, GoToMeeting, Naviga, HubSpot CRM, Trello, Viva Engage, Bamboo, and other required programs
Willingness and ability to use emerging technologies, including AI tools such as ChatGPT, Claude, and Perplexity
Ability to travel approximately 30% domestically, with international travel to manage accounts
Ability to communicate with internal and external customers face-to-face, by telephone, email, or letter/memo
Ability to sit, stand, bend, and stoop

Core Competencies

Demonstrates expertise in developing and selling integrated B2B marketing programs, utilizing digital and traditional advertising methods. Proven ability to establish sales strategies, manage accounts, and achieve revenue goals through effective communication and collaboration.

Highest-signal resume keywords