Portfolio Content Marketer Part Time Full Time From Day 45

Plan Left; United States; Remote; USD 70,000 - 100,000; Full time

Job summary

Plan Left is seeking a Content Marketer to drive inbound marketing and brand presence through multimedia content. You will develop content strategies, grow an online community, and track growth across channels.

You will craft articles, white papers, blogs, emails, and web copy, while ensuring SEO-friendly content and consistent brand messaging. Strong agency background and a proactive, independent work style are essential.

Qualifications

• Extensive digital experience across marketing channels.
• Strong understanding of the StoryBrand framework.
• Strong grammar and spelling; willingness to bend rules for effect when needed.
• Minimum 5 years of agency experience managing B2B and B2C campaigns.
• 5+ years digital experience including website builds.
• Ability to interview stakeholders and plan content/site maps.

Responsibilities

• Create high-quality articles, white papers, blogs, press releases, emails, case studies and web copy.
• Maintain company/client tone and mission in communications.
• Develop and optimize website content with SEO considerations and Google Analytics.
• Edit content and manage editorial calendars and guidelines.
• Collaborate with content specialists and designers to ensure consistent messaging.
• Test new content formats and channels, including A/B testing.
• Support outbound and internal communications initiatives.

Skills

Extensive digital experience

StoryBrand framework

Grammar and spelling

Agency experience

Website content builds

Stakeholder interviews

Integrated marketing strategies

Digital marketing disciplines

Interpersonal skills

Problem solving

Strategic planning

Ownership attitude

Independent work

Analytical thinking

Initiative

Tools

Drupal CMS

Illustrator

InDesign

Photoshop

Canva

Job description

As a Content Marketer, you will be responsible for inbound marketing strategies to build a brand identity and online presence through the creation and dissemination of multimedia content online. This involves developing content strategies, growing an online community, and tracking that community's growth.

Qualifications

• Extensive digital experience required.
• Solid understand of StoryBrand framework
• Solid grasp of grammar and spelling—and the understanding that rule-breaking is necessary sometimes for effect.
• Minimum 5 years of agency experience, developing and executing marketing strategies for major B2B and B2C clients.
• Minimum 5 Years of digital experience including website builds.
• Ability to interview stakeholders and plan website content, site maps.
• Basic understanding of integrated marketing strategies, including advertising, paid/earned media, digital and creative services.
• Strong passion for and knowledge of digital marketing disciplines.
• Strong interpersonal and proactive problem-solving skills; ability to successfully maneuver competing demands.
• Strategic ability; capable of working with a team to create winning short-term and long-term marketing plans for clients.
• Approaches work with a sense of eagerness, “take ownership” attitude.
• Capacity to work independently, works well under tight deadlines.
• Strong rational thinking, logic and critical reasoning, and analytical problem solving skills are a must.
• Ability to take initiative and be proactive with workload.
• Ability to take, give, and discuss constructive criticism.
• Ethical and trustworthy.

Essential Job Functions

• Serve as internal and external communications creator while maintaining company and/or client tone and mission.
• Conceptualize projects upfront.
• Produce high-quality articles, white papers, blogs, press releases, email marketing messages, case studies, presentation content, survey reports and web copy.
• Serve as internal and external communications creator while maintaining company and/or client tone and mission.
• Write clean, concise, well-polished copy for advertising campaigns.
• Create and optimize website content considering SEO and Google Analytics.
• Edit existing content, copy-edit client supplied content prior to publishing.
• Build and maintain internal and client editorial calendars and written guidelines.
• Stay up to date with the latest industry trends and customer challenges.
• Maintain brand standards for multiple client brands.
• Interact with content specialists, graphic designers, and internal team members to create and review all content and ensure consistent messaging.
• Frequently test new content formats and distribution channels, including formal A/B testing.

Internal Job Functions

• Work closely with leaders, marketing teammates, and other departments to create effective communications strategies that articulate our core benefits properly and consistently.
• Internal advertising and marketing.
• Maintain brand standards for internal brands.
• Generate ideas to increase customer engagement.
• Ensure a strong web presence on various channels.
• Monitor and grow company social media and organic traffic.
• Daily meetings at 9 am.
• Marketing, Advertising, Creative, and Digital best practices team training.
• Learn and support our proprietary products.
• Create and maintain best practices and procedural documentation for the team.
• Push the business to adopt better content creation practices, thought leadership strategies, and client materials.

Bonus Experience

• Experience with Scrum or other agile project management methodologies.
• Experience with Drupal CMS.
• SEO keyword research.
• An eye for design, whether on professional tools like Illustrator, InDesign, and Photoshop or on simple, free tools like Canva.
• Professional services sales experience.
• Experience with marketing automation software.
• Experience with public relations, media buying or pitching, and press kits.
• Email drip and automated campaigns.