Audience-Centric Lifecycle Marketing Lead

Metro Credit Union; Chelsea (MA); On-site; USD 105,000 - 130,000; Full time

Job summary

Metro Credit Union is seeking a Growth Marketing audience strategist to lead audience strategy and activation across the CDP, behavioral data partners, online banking personalization, CRM, paid media and future platforms.

You will translate complex data signals into tangible audience opportunities, build scalable audiences, and partner with multiple teams to drive impact across acquisition, onboarding, cross-sell, and retention.

Qualifications

• At least seven years of experience in lifecycle marketing, CRM, audience strategy, CDP management, marketing automation, data-driven marketing, or a related field.
• Hands-on experience with CDP, audience-building, CRM, data activation, or marketing automation platforms.
• Experience activating audiences across owned and paid digital channels.
• Strong analytical skills and the ability to translate complex data into practical marketing recommendations.
• Exceptional attention to audience eligibility, suppression rules, QA, documentation and channel readiness.
• Strong communication, project management, problem-solving, and stakeholder management skills.

Responsibilities

• Identify high value opportunities within behavioral, transactional, product and relationship data.
• Translate complex data signals into clear audience strategies that support acquisition, onboarding, cross sell, retention, reactivation and relationship growth.
• Build scalable audiences with accurate eligibility rules, suppression logic, channel requirements and activation workflows.
• Partner with Strategic Intelligence, Product, Brand Marketing, Retail, Lending and Operations to connect business priorities with actionable audience opportunities.
• Work closely with the Lifecycle Marketing Manager: Email & CRM, who will develop the communications, workflows and member experiences associated with these audiences.
• Analyze audience performance and recommend ways to improve targeting, personalization, product adoption, engagement, retention and member growth.
• Help evaluate predictive audiences, propensity models, and next best action approaches.

Skills

Lifecycle marketing

CRM

Data-driven marketing

Stakeholder management

Strong communication

Education

Bachelor’s degree

Tools

GrowthLoop

Salesforce

Braze

HubSpot

Marketo

GA4

Tableau

Power BI

Excel

SQL

Snowflake

Job description

Metro Credit Union is seeking a Growth Marketing audience strategist to lead audience strategy and activation across the CDP, behavioral data partners, online banking personalization, CRM, paid media and future platforms.

You will translate complex data signals into tangible audience opportunities, build scalable audiences, and partner with multiple teams to drive impact across acquisition, onboarding, cross-sell, and retention.