Audience & Campaign Population Specialist

Addison Group; Houston (TX); On-site; USD 70,000 - 110,000; Full time

Job summary

Addison Group is seeking a data-driven Marketing Campaign Population Specialist to develop and execute audience lists for retail direct marketing across residential and business segments. You will partner with Marketing and Channel teams to interpret requirements, apply business rules, and deliver precise populations for campaigns.

The role emphasizes data manipulation, SAS-based processing, and cross-functional collaboration, with a strong focus on accuracy and timely delivery of deliverables.

Qualifications

• Bachelor's degree in Marketing, Business, Computer Science, or a quantitative field from an accredited four-year college or university preferred.
• Minimum of four years of experience in direct marketing or marketing analysis, with strong analytical, logical, and problem-solving skills required.
• Experience using SAS software and working in a UNIX environment required.

Responsibilities

• Develop and deliver accurate marketing campaign populations for retail direct marketing initiatives.
• Interpret campaign objectives, eligibility criteria, and customer rules to build populations across multiple channels.
• Lead QA for campaign population development and ensure outputs align with business rules.

Skills

SAS

SQL

UNIX

Data manipulation

Excel

Education

Bachelor's degree

Tools

Databricks

Genie

Microsoft Project

Copilot in Excel

Job description

Addison Group is seeking a data-driven Marketing Campaign Population Specialist to develop and execute audience lists for retail direct marketing across residential and business segments. You will partner with Marketing and Channel teams to interpret requirements, apply business rules, and deliver precise populations for campaigns.

The role emphasizes data manipulation, SAS-based processing, and cross-functional collaboration, with a strong focus on accuracy and timely delivery of deliverables.