SAS-Powered Campaign Targeting Analyst

Omniforce Solutions; Town of Texas (WI); On-site; USD 65,000 - 100,000; Full time

Job summary

Omniforce Solutions is seeking a Database Marketing Analyst to develop and deliver precise marketing campaign populations for residential and small business audiences. You will interpret campaign objectives, eligibility criteria, and segmentation rules to build accurate target lists in collaboration with Marketing teams.

Responsibilities include SAS-based population development, quality assurance, and cross-functional coordination to ensure timely delivery and data-driven insights for campaigns.

Qualifications

• Bachelor’s degree in Marketing, Business, CS, or a quantitative field from an accredited four-year college or university preferred.
• Minimum of 4 years of experience in direct marketing or marketing analysis, with strong analytical, logical, and problem-solving skills required.
• Experience using SAS software and working in a UNIX environment required.

Responsibilities

• Develop and deliver accurate marketing campaign populations and lists.
• Interpret objectives, eligibility criteria, and segmentation for multi-channel campaigns.
• Manage multiple campaign projects across lifecycle meeting deadlines.
• Utilize SAS to create, maintain, and execute campaign population processes.
• Collaborate with Segment Marketing and Channel Marketing on requirements and delivery.
• Lead quality assurance to ensure outputs align with business rules.
• Provide audience insights and progress updates in campaign meetings.
• Coordinate data exchanges with Marketing Analytics.
• Demonstrate dependable and accountable work ethic.

Skills

Direct marketing

Campaign management

Customer segmentation

Audience development

Analytical skills

SQL

SAS

UNIX

Databricks

Genie

Education

Bachelor's degree in Marketing, Business, CS, or quantitative field

Tools

SAS

UNIX

SQL

Databricks

Genie

Microsoft Project

Excel

Copilot

Job description

Omniforce Solutions is seeking a Database Marketing Analyst to develop and deliver precise marketing campaign populations for residential and small business audiences. You will interpret campaign objectives, eligibility criteria, and segmentation rules to build accurate target lists in collaboration with Marketing teams.

Responsibilities include SAS-based population development, quality assurance, and cross-functional coordination to ensure timely delivery and data-driven insights for campaigns.