25288-Associate Director, Audience Analytics

Adelphi Group; Los Angeles (CA); On-site; USD 110,000 - 130,000; Full time

Job summary

Omnicom Media seeks an Associate Director of Audience Analytics to lead audience strategy and deliver insights that optimize client media planning. You will leverage first, second, and third‑party data across Omni and other platforms, shaping segmentation and addressability strategies.

The role requires hands‑on platform proficiency, strong analytical skills, and collaboration with cross‑functional teams to drive measurable media outcomes.

Qualifications

• 5–7 years of professional experience in audience strategy, media analytics, paid media, or related field.
• 2–3 years of agency experience with hands‑on work in audience development and analytics.
• Hands‑on experience with audience platforms and tools (e.g., Omni, LiveRamp, Adobe, The Trade Desk, Google Marketing Platform, Acxiom, Nielsen, ComScore, MRI Simmons, YouGov).
• Working knowledge of 1PD, 2PD, and 3PD data sources and audience activation.
• Strong understanding of audience segmentation, targeting, and media addressability.
• Experience building and analyzing audiences within various platforms (DMPs, DSPs, social platforms).
• Familiarity with data analysis and visualization tools (e.g., Excel).
• Strong analytical skills with the ability to work with data and draw meaningful conclusions.
• Solid communication, interpersonal, and presentation skills.
• Ability to manage multiple projects in a collaborative environment.
• Comfortable with ambiguity and adaptability in a fast‑paced agency environment.

Responsibilities

• Audience Strategy Development & Implementation across segmentation, persona design, and portfolio design.
• Build and maintain audiences using 1PD/2PD/3PD data sources within Omni and other platforms.
• Research market trends, competitive intelligence, and emerging data sources for targeting recommendations.
• Create and deliver audience insight presentations for client stakeholders.
• Support 1PD onboarding and data integration into audience platforms.
• Partner with Planning and Activation teams for effective audience implementation.
• Identify opportunities to improve client goals using 1PD and 3PD data.

Skills

Audience strategy

Media analytics

DMPs/DSPs

Data analysis

Excel

Communication

Collaboration

Ambiguity tolerance

Education

Bachelor’s degree in marketing or business

Tools

Omni

LiveRamp

Adobe

The Trade Desk

Google Marketing Platform

Acxiom

Nielsen

Comscore

MRI Simmons

YouGov

Job description

Agency:

Omnicom Media

Job Function:

Data and Analytics

Job Subfunction:

Data Science and Analytics

Job Description:

Position Overview

The Associate Director, Audience Analytics is part of a team responsible for developing and optimizing audience strategies and insights to support client media planning and performance goals. This role combines hands‑on expertise in audience platforms with the ability to think strategically about audience segmentation, targeting, and addressability across media channels.

The Associate Director executes complex audience workstreams, contributes subject matter expertise to strategy development, and supports the Director on key client initiatives. This position carries increasing responsibility for owning discrete projects and serving as an audience expert to internal teams and clients.

Key Responsibilities

Audience Strategy Development & Implementation

• Support audience strategy development, including segmentation, persona development, and audience portfolio design.

• Build and maintain audiences using first-party (1PD), second-party (2PD), and third-party (3PD) data sources within Omni and other audience platforms.

• Research and monitor market trends, competitive intelligence, and emerging data sources to inform audience targeting and strategy recommendations.

• Create and deliver audience insight presentations and recommendations for client stakeholders.

• Support 1PD onboarding and data integration into audience platforms.

• Partner with Planning and Activation teams to ensure effective audience implementation across addressable channels.

• Help to identify opportunities to use first-party (1PD) and third-party (3PD) data to improve ability to deliver against client goals and increase media engagement.

Platform & Data Expertise

• Maintain hands‑on proficiency with audience tools and data platforms.

• Develop and share knowledge of data sources, audience capabilities, and best practices, contributing to team learning on audience technology and approaches.

• Leverage AI and automation tools to enhance audience analysis, segmentation, and reporting efficiency.

• Stay current on developments in audience platforms, addressable media, and data solutions.

• Support evaluation and testing of new tools and data sources, working with media partners, technology vendors, and data providers to implement targeting solutions.

Analytics & Insights

• Analyze audience data and segment performance against key performance indicators to identify patterns, opportunities, and optimization recommendations.

• Pull and organize data from various sources to support audience analysis and reporting.

• Partner with the audience science team to use advanced modeling techniques for deeper audience understanding.

• Document learnings and insights from audience projects to inform future strategy.

Client Support & Communication

• Develop expertise to serve as an audience subject matter expert to internal teams and support client communications on audience matters.

• Support the development of client points of view (POVs) on audience‑related topics by providing data and insights.

• Contribute audience insights and recommendations to client presentations, strategy discussions, and meetings.

• Contribute to the development of new agency products and services related to audience analytics and insights.

• Support client relationship management activities as directed by the Director.

Project Management & Execution

• Manage assigned audience projects and workstreams from conception through implementation and reporting.

• Maintain organized project documentation, timelines, and deliverables.

• Coordinate with cross‑functional teams (Strategy, Planning, Activation, Analytics) to ensure successful project execution.

• Communicate project status, challenges, and recommendations to the Director and internal stakeholders.

• Support ad‑hoc client requests and special projects as assigned.

Required Qualifications

• 5–7 years of professional experience in audience strategy, media analytics, paid media, or a related field.

• 2–3 years of agency experience with hands‑on work in audience development and analytics.

• Hands‑on experience with audience platforms and tools (e.g., Omni, LiveRamp, Adobe, The Trade Desk, Google Marketing Platform, Acxiom, Nielsen, ComScore, MRI Simmons, YouGov).

• Working knowledge of 1PD, 2PD, and 3PD data sources and audience activation.

• Strong understanding of audience segmentation, targeting, and media addressability.

• Experience building and analyzing audiences within various platforms (DMPs, DSPs, social media platforms, etc.).

• Familiarity with data analysis and visualization tools (e.g., Excel).

• Strong analytical skills with the ability to work with data and draw meaningful conclusions.

• Solid communication, interpersonal, and presentation skills.

• Ability to manage multiple projects and work effectively in a collaborative environment.

• Comfortable with ambiguity and adaptability in a fast‑paced agency environment.

Desired Skills

• Bachelor’s degree in marketing, business, or a related field.

• Experience working with financial services and technology software brands.

• Knowledge of advanced analytics, including predictive scoring or propensity modeling.

• Experience with SQL or other data querying languages.

110,000.00 - 130,000.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in‑office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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