Audience Analytics Leader — Strategy & Insights

IME Mediabrands Worldwide, Inc.; United States; Hybrid; USD 110,000 - 130,000; Full time

Job summary

Omnicom Media Group in the United States seeks an Associate Director, Audience Analytics to develop and optimize audience strategies for client media planning and performance goals. This role blends hands-on expertise with strategic thinking across addressable channels.

You will own complex audience workstreams, contribute to strategy development, and support the Director on key client initiatives, guiding internal teams and clients with audience insights.

Qualifications

• 5-7 years in audience strategy or analytics.
• 2-3 years agency experience in audience development and analytics.
• Hands-on experience with audience platforms and tools (Omni, DMPs, DSPs).
• Knowledge of 1PD/2PD/3PD data sources and activation.
• Strong segmentation, targeting, and media addressability knowledge.
• Experience with Excel or data visualization tools.

Responsibilities

• Develop and implement audience strategies and segmentation.
• Build audiences using 1PD/2PD/3PD data across platforms.
• Monitor trends and provide data-driven recommendations.
• Create audience insights and client-ready presentations.
• Support onboarding and data integration of 1PD.
• Collaborate with Planning and Activation for channel execution.
• Identify opportunities to leverage data for client goals.

Skills

Audience strategy

Analytics

Project leadership

Communication

Strategic thinking

Education

Bachelor's degree in marketing or related field

Tools

Omni

LiveRamp

Adobe

The Trade Desk

GMP

Acxiom

Nielsen

Comscore

MRI Simmons

YouGov

Job description

Omnicom Media Group in the United States seeks an Associate Director, Audience Analytics to develop and optimize audience strategies for client media planning and performance goals. This role blends hands-on expertise with strategic thinking across addressable channels.

You will own complex audience workstreams, contribute to strategy development, and support the Director on key client initiatives, guiding internal teams and clients with audience insights.