Audience Analytics Lead — Data-Driven Campaigns

Omnicom Media; New York (NY); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical and dental coverage

401(k) plans

Flexible spending

Life insurance

Disability

Employee discounts

Stock purchase program

Paid family benefits

Discretionary time off

Wellness Days

Competitive salary

Annual incentive award eligibility

Job summary

Omnicom Media's Audience Analytics team strengthens data-driven products and services, guiding audience-first, data-led approaches across media buys. The Manager, Audience Analytics, partners with Client Solutions, Comms Strategy, and Partnership teams to develop and execute addressable strategies that reach high-value audiences.

This client-facing role demands a data-driven mindset, strong collaboration, and the ability to translate insights into actionable recommendations across paid, owned,

Qualifications

• Curiosity and understanding of the data and digital media ecosystem.
• Experience contributing to cross-channel media recommendations and optimizations tied to business outcomes.
• Experience in audience-based planning using outcomes and KPIs.
• Familiarity with DSPs, Ad Servers, analytics tools; knowledge of ad tech platforms is a plus.
• Hands-on experience with DMPs/CDPs and onboarding partners is preferred.

Responsibilities

• Apply proprietary data and platforms to identify high-value audiences and support addressable strategies.
• Collaborate with planning teams to quantify audience profiling and segmentation.
• Identify channels and data sources across 1P, 2P, and 3P to translate audiences into media activation and performance.
• Contribute to forecasting and delivery on business KPIs.
• Educate clients on how data and technology unlock insights and activation across media channels.

Skills

Audience analytics

Data-driven marketing

Cross-functional collaboration

Communication & presentation

Ad tech platforms

Project management

Client management

Tools

DMPs/CDPs

CRM platforms

Job description

Omnicom Media's Audience Analytics team strengthens data-driven products and services, guiding audience-first, data-led approaches across media buys. The Manager, Audience Analytics, partners with Client Solutions, Comms Strategy, and Partnership teams to develop and execute addressable strategies that reach high-value audiences.

This client-facing role demands a data-driven mindset, strong collaboration, and the ability to translate insights into actionable recommendations across paid, owned,