Senior Director, Data & Analytics Strategy

Omnicom Media US; New York (NY); Hybrid; USD 90,000 - 160,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

401(k)

Job summary

Omnicom Media US is seeking a senior Business Analytics professional to advance client insights and drive media outcomes. You will partner with planning, investment and activation teams to develop budgets, media plans and ongoing optimization, while leading measurement plans and client communications.

The role requires strong data analytics, leadership, and storytelling skills to translate complex data into actionable marketing programs. Hybrid work with in-office and remote days is offered.

Qualifications

• Industry knowledge in marketing analytics and data solutions.
• Experience in integrated marketing related to media and customer journey development.
• Expertise in audience-based marketing and data-driven advertising.

Responsibilities

• Build understanding of client issues and competitive position.
• Lead measurement plan development and execution.
• Partner with planning, investment and activation teams on budgets and optimization.
• Identify opportunities to improve processes and mentor managers.

Skills

Marketing analytics

Data-driven advertising

Leadership

Communication

Coaching/mentoring

Project management

Data solutions (1st/3rd party data, DL

Education

Bachelor's degree + 7+ years analytics experience

Job description

Omnicom Media US is seeking a senior Business Analytics professional to advance client insights and drive media outcomes. You will partner with planning, investment and activation teams to develop budgets, media plans and ongoing optimization, while leading measurement plans and client communications.

The role requires strong data analytics, leadership, and storytelling skills to translate complex data into actionable marketing programs. Hybrid work with in-office and remote days is offered.