Audience Acquisition Manager

pittsburghclo; Pittsburgh (Allegheny County); Hybrid; USD 60,000 - 90,000; Full time

Job summary

Confluence Theater of Pittsburgh is seeking a strategic Audience Acquisition Manager to join the Advancement and Revenue team. The role blends creative marketing with data-driven insights to attract single-ticket buyers and subscribers while diversifying the audience base.

Reporting to Marketing Director, you will lead initiatives to expand accessibility-focused audiences and growth in group sales and education audiences.

Qualifications

• Bachelor’s degree in Marketing, Communications, nonprofit management, arts administration, or related field.
• Minimum of three years of experience in audience development, marketing, or community engagement.
• Minimum of one year of supervisory or team leadership experience preferred.
• Experience building relationships with community organizations and diverse audiences.
• Experience with CRM/ticketing platforms (Tessitura/Prospect2) and email marketing is preferred.

Responsibilities

• Develop audience acquisition and subscriber renewal campaigns across digital, print, and community channels.
• Supervise the Education Marketing & Group Sales Specialist and support education marketing and outreach.
• Develop loyalty strategies to move patrons from first-time buyers to repeat attendees and donors.
• Identify and cultivate partnerships to expand reach among new and underrepresented audiences.
• Collaborate with Development to deepen engagement and long-term audience value.
• Track and report key audience growth and retention metrics.

Skills

Audience development

Marketing

Community engagement

Leadership

Education

Bachelor’s degree in Marketing/Communications/Nonprofit Management

Tools

Tessitura

Prospect2

Job description

Confluence Theater of Pittsburgh educates, empowers, and entertains people of all ages. Through exceptional performances of musical, plays, classics, and soon-to-be classics, we tell the stories that meet the needs of our communities today.

Building on more than 125 years of combined history, Confluence Theater brings together the proud legacies of Pittsburgh CLO and Pittsburgh Public Theater to help shape the future of professional theater in our region.

We bring Pittsburgh together through bold, artistically ambitious productions that build on proud legacies, create unforgettable experiences, grow theater audiences, and expand opportunities for theater artists throughout the region. We are committed to cultivating a robust theater ecology built around multigenerational experiences. We are Made in Pittsburgh.

About the Role

Confluence Theater of Pittsburgh is seeking a strategic and collaborative Audience Acquisition Manager to join our Advancement and Revenue team. This role is ideal for an audience development professional who enjoys combining creative marketing, community engagement, relationship building, and data-driven insights to reach new audiences and strengthen long-term patron relationships.

Reporting to the Marketing Director, the Audience Acquisition Manager develops and executes strategies to attract, engage, and convert new single-ticket buyers and subscribers while expanding and diversifying Confluence Theater’s audience base. This position leads targeted outreach to accessibility-focused and production-specific audiences and supports growth in group sales and education audiences.

This is a hybrid role with 2 days onsite in Pittsburgh.

Essential Responsibilities

• Develop and execute audience acquisition and subscriber renewal campaigns across digital, print, and community channels to grow new single-ticket and subscriber audiences while strengthening retention and renewal.
• Supervise and support the Education Marketing & Group Sales Specialist in growing group sales and school and education audiences, providing direct support with education marketing and outreach efforts as needed.
• Develop audience engagement and loyalty strategies that move patrons from first-time buyers to repeat attendees, subscribers, volunteers, and donors, partnering with Development to deepen engagement and increase long-term audience value.
• Identify, cultivate, and maintain partnerships with community organizations, businesses, and affinity groups to expand reach among new and underrepresented audiences.
• Develop targeted outreach and partnership strategies to engage audiences who utilize accessibility services and expand participation among accessibility-focused audience segments.
• Analyze audience data, market research, audience interests, and production-specific insights in partnership with the Business Intelligence Manager to identify growth opportunities and inform acquisition, targeting, and renewal strategies.
• Develop and manage audience acquisition and renewal promotions, discount offers, and referral programs, evaluating performance and adjusting strategies to strengthen buyer conversion and subscriber retention.
• Coordinate with the Marketing Director and box office/ticketing operations on group sales discount codes and community, charitable, and sponsor-related ticketing programs.
• Lead the planning and execution of marketing and audience engagement events, including logistics, vendors, promotion, guest and RSVP management, community partner participation, and coordination of Marketing team responsibilities.
• Represent Confluence Theater at community events, fairs, and other outreach opportunities to increase brand awareness, cultivate community relationships, and generate prospective audience leads.
• Collaborate with the Digital Marketing Manager to align audience acquisition, renewal, and loyalty initiatives with digital advertising and email strategies.
• Track, analyze, and report on key audience growth and retention metrics, including acquisition, conversion, renewal, and retention among new and returning audiences.
• Assist with audience surveys, focus groups, and other feedback initiatives to gather insights into the patron experience.
• Support merchandise and on-site sales initiatives in partnership with Patron Services and Box Office, maintain current production and event listings across relevant community calendars, and provide backup support for Marketing functions as needed.

Education and Experience Requirements

• Bachelor’s degree in Marketing, Communications, Nonprofit Management, Arts Administration, or a related field preferred; equivalent relevant professional experience may be considered in lieu of formal education.
• Minimum of three years of experience in audience development, marketing, community engagement, or a related field required.
• Minimum of one year of supervisory or team leadership experience in marketing, audience development, or a related environment preferred.
• Demonstrated experience developing relationships and partnerships with community organizations and diverse audience groups.
• Experience collaborating cross-functionally with Development or fundraising teams to align audience engagement initiatives with broader organizational goals.
• Experience with Tessitura, Prospect2, or comparable CRM/ticketing and email marketing platforms preferred.

It is the continuing policy of Confluence Theater of Pittsburgh to afford equal employment opportunity to qualified individuals regardless of their race, color, religion or belief, age, sex, gender identity or expression, national origin, ancestry, sexual orientation, physical or mental disability, veteran status, or family or parental status and to conform to all applicable laws and regulations to that regard. This policy of equal employment opportunity comprehends all aspects of the employment relationship, including application and initial employment, promotion and transfer, administration, and the application of service, retirement, seniority and employee benefit policies.