Audience Acquisition & Retention Manager

Confluence Theater of Pittsburgh; Pittsburgh (Allegheny County); Hybrid; USD 60,000 - 90,000; Full time

Job summary

Confluence Theater of Pittsburgh is seeking an Audience Acquisition Manager to lead strategic marketing, audience development, and community engagement efforts. This hybrid role blends creative storytelling with data-driven insights to attract new single-ticket buyers and subscribers.

Reporting to the Marketing Director, you will collaborate across teams, manage campaigns, and build partnerships with community organizations to diversify audiences and strengthen long-term patron relationships in

Qualifications

• Bachelor’s degree in Marketing, Communications, Nonprofit Management, Arts Administration, or related field (or equivalent experience).
• Min. 3 years in audience development, marketing, or community engagement.
• Min. 1 year supervisory experience in marketing or audience development preferred.
• Experience building partnerships with community organizations and diverse audiences.
• Collaboration with Development to align audience initiatives with organizational goals.
• Experience with Tessitura or Prospect2 preferred.

Responsibilities

• Develop and execute audience acquisition and renewal campaigns across digital, print, and community channels.
• Lead targeted outreach to accessibility-focused and production-specific audiences.
• Collaborate with Education Marketing & Group Sales to grow community and school audiences.
• Analyze audience data and market research to identify growth opportunities.
• Manage promotions, discounts, and referral programs to improve buyer conversion.
• Coordinate group sales discounts and community or sponsor-related ticketing programs.
• Plan and run marketing and audience engagement events with partners and vendors.
• Represent the theater at community events to raise brand awareness and leads.
• Work with Digital Marketing to align campaigns with online ads and emails.

Skills

Audience development

Marketing

Community engagement

Data analysis

CRM coordination

Education

Bachelor’s degree in Marketing/Communications

Tools

Tessitura

Prospect2

Job description

Confluence Theater of Pittsburgh is seeking an Audience Acquisition Manager to lead strategic marketing, audience development, and community engagement efforts. This hybrid role blends creative storytelling with data-driven insights to attract new single-ticket buyers and subscribers.

Reporting to the Marketing Director, you will collaborate across teams, manage campaigns, and build partnerships with community organizations to diversify audiences and strengthen long-term patron relationships in