Education Marketing & Group Sales Specialist

Confluence Theater of Pittsburgh; Pittsburgh (Allegheny County); Hybrid; USD 55,000 - 70,000; Full time

Job summary

Confluence Theater of Pittsburgh is seeking an Education Marketing & Group Sales Specialist to join our Advancement and Revenue team. This hybrid role focuses on growing education-related earned revenue through group sales, school partnerships, and targeted marketing initiatives.

Reporting to the Audience Acquisition Manager, you will collaborate with Education and Artistic teams to align efforts with student matinees, classes, and workshops, while building relationships with schools and

Qualifications

• Bachelor’s degree preferred; equivalent experience considered.
• Minimum one year in group sales, education programming, audience engagement, marketing, or related field.
• Experience with schools, educational organizations, or accessibility-focused groups preferred.
• Experience coordinating with external ticketing, group sales, schools, or community partners preferred.
• Experience with Tessitura or comparable CRM/ticketing systems and email marketing platforms preferred.
• Must obtain PA clearances for working with children and educational programs.

Responsibilities

• Develop and execute marketing, group sales, and community outreach initiatives for education programming, classes, workshops, and school partnerships.
• Create and manage group sales promotions, discount codes, and ticketing processes for schools and community groups.
• Serve as primary contact for education- and accessibility-related group sales and program inquiries, including processing orders and coordinating logistics.
• Build relationships with schools, educators, youth organizations, and community partners; identify sponsorship and donor opportunities for development referral.
• Collaborate with Marketing to produce targeted email, print, and digital materials driving group sales and registrations.
• Align marketing and group sales with student matinees, study guides, talkbacks, and other educational programming.
• Manage community ticketing programs, including donated tickets and sponsor allocations.
• Support audience development and on-site events for school and community audiences; handle attendance and logistics.

Skills

Marketing

Group sales

Audience engagement

CRM systems

Email marketing

Partnerships

Event coordination

Education

Bachelor’s degree (Marketing / Education / Arts Administration)

Tools

Tessitura

Ticketing systems

CRM software

Email platforms

Job description

Confluence Theater of Pittsburgh educates, empowers, and entertains people of all ages. Through exceptional performances of musical, plays, classics, and soon-to-be classics, we tell the stories that meet the needs of our communities today.

Building on more than 125 years of combined history, Confluence Theater brings together the proud legacies of Pittsburgh CLO and Pittsburgh Public Theater to help shape the future of professional theater in our region.

We bring Pittsburgh together through bold, artistically ambitious productions that build on proud legacies, create unforgettable experiences, grow theater audiences, and expand opportunities for theater artists throughout the region. We are committed to cultivating a robust theater ecology built around multigenerational experiences. We are Made in Pittsburgh.

About the Role

Confluence Theater of Pittsburgh is seeking an Education Marketing & Group Sales Specialist to join our Advancement and Revenue team. This role is ideal for a collaborative, relationship-focused professional who is passionate about connecting schools, families, community organizations, and audiences with meaningful theater and educational experiences.

Reporting to the Audience Acquisition Manager, the Education Marketing & Group Sales Specialist is responsible for growing education-related earned revenue and audience participation through group sales, school partnerships, and targeted marketing initiatives. The position works closely with the Education Department to build relationships with schools, community groups, and organizations while partnering with Development to identify potential funding, sponsorship, and donor opportunities. This is a hybrid role with 2 days onsite in Pittsburgh.

Essential Responsibilities

• Develop and execute marketing, group sales, and community outreach initiatives that increase participation and earned revenue for education programming, including classes, workshops, summer camps, Gallery of Heroes tours, student matinees, and school partnerships.
• Develop and administer group sales promotions, discount codes, and ticketing processes for schools, youth organizations, community groups, and accessibility-focused audiences in coordination with internal teams and the Pittsburgh Cultural Trust Group Sales team.
• Serve as the primary point of contact for education- and accessibility-related group sales, classes, camps, and program inquiries, including processing orders and invoices and coordinating ticketing and participation logistics.
• Build and maintain relationships with schools, educators, youth organizations, community partners, and accessibility-focused organizations while identifying potential funding, sponsorship, and donor relationships for referral to the Development Department.
• Collaborate with Marketing to develop and distribute targeted email, print, and digital materials that drive group sales, program registration, and participation.
• Partner with Education and Artistic teams to align marketing and group sales efforts with student matinees, study guides, talkbacks, classes, workshops, camps and other educational programming.
• Manage community and charitable ticketing programs, including donated tickets and corporate sponsor allocations.
• Support marketing and engagement events for school, group, education, and accessibility-focused audiences, including attendance, logistics, hospitality, and the on-site audience experience.
• Track, analyze, and report on group sales, program enrollment, participation, and education-related earned revenue to identify opportunities for continued growth.
• Represent Confluence Theater alongside the Education team at school and community events, partner meetings, and other outreach opportunities.
• Support audience development strategies that create pathways from student participation to broader household and family engagement.
• Provide backup support for Marketing team functions during high-demand periods or staff absences.

Education and Experience Requirements

• Bachelor’s degree in Marketing, Education, Communications, Arts Administration, or a related field preferred; equivalent relevant professional experience may be considered in lieu of formal education.
• Minimum of one year of experience in group sales, education programming, audience engagement, community outreach, marketing, or a related field required.
• Experience working with schools, educational organizations, community partners, or accessibility-focused organizations preferred.
• Experience coordinating with external ticketing, group sales, school, or community partners preferred.
• Experience with Tessitura or comparable CRM/ticketing systems and email marketing platforms preferred.
• Must obtain and maintain applicable Pennsylvania clearances required for working with children and educational programs.

It is the continuing policy of Confluence Theater of Pittsburgh to afford equal employment opportunity to qualified individuals regardless of their race, color, religion or belief, age, sex, gender identity or expression, national origin, ancestry, sexual orientation, physical or mental disability, veteran status, or family or parental status and to conform to all applicable laws and regulations to that regard. This policy of equal employment opportunity comprehends all aspects of the employment relationship, including application and initial employment, promotion and transfer, administration, and the application of service, retirement, seniority and employee benefit policies.