Manager, Marketing

AAA Club Alliance; Wilmington (DE); Hybrid; USD 76,000 - 119,000; Full time

Benefits offered by this job

Health benefits

Paid time off

Holidays

401K match

Tuition reimbursement

Volunteer time off

AAA Premier Membership

Wellness program

Life Insurance

Short/Long Term Disability

Job summary

AAA Club Alliance is seeking a Marketing Manager to develop integrated membership marketing and go-to-market strategies. You will lead cross-functional campaigns, define messaging to communicate the value of AAA Membership, and drive acquisition and growth across multiple channels.

The role emphasizes leadership, budget management, and collaboration with partners and senior leaders. The position offers a hybrid schedule with 3 days on-site weekly, a comprehensive benefits package, and

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or related field
• 7+ years’ applicable marketing experience
• 5+ years’ experience with direct marketing, broad-based media, and digital marketing
• Strong understanding of marketing discipline and analytics
• Excellent written and verbal communication skills
• Ability to manage multiple projects and interact with senior management
• Proven budgeting and leadership abilities

Responsibilities

• Develop integrated membership marketing, campaigns and GTM strategies to drive acquisition and growth
• Define messaging and promotional strategies to communicate value of AAA Membership
• Lead end-to-end campaign activation across Marketing Centers of Excellence and partners
• Identify opportunities across AAA business lines and partnerships to support growth
• Provide direction and coaching to marketing associates and align priorities with business goals
• Direct acquisition and retention campaigns using awareness and acquisition tactics across channels

Skills

Campaign management

Strategic marketing

Leadership

Data-driven marketing

Cross-functional collaboration

Education

Bachelor’s degree in Marketing/Business

Tools

Microsoft Office

Excel

PowerPoint

Visio

MAC Quark

Adobe InDesign

Job description

AAA Club Alliance is hiring for a Marketing Manager to join our team!

What We Offer:

As part of our team, you’ll enjoy a total rewards package designed to support your well-being, growth, and work-life balance. Our package includes:

• Competitive annual salary; the starting base compensation for this position is: $76,195-$118,921*
• Annual Bonus Eligibility
• Hybrid schedule (3 days on-site weekly)
• Comprehensive health benefits package
• Generous accrued paid time off + 8 paid holidays
• 401(K) plan with company match up to 7%
• Professional development opportunities and tuition reimbursement
• Paid time off to volunteer & company-sponsored volunteer events throughout the year
• Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Life Insurance and Short Term/Long Term Disability

_ * The base pay range shown is a guideline for compensation and ultimate salary offered will be based on factors such as applicant experience and geographic location. _

Primary Responsibilities:

• Develop integrated membership marketing, campaign and go-to-market strategies that drive acquisition, membership growth and measurable business results.

• Define campaign messaging, content and promotional strategies that communicate the value of AAA Membership and improve conversion.

• Lead end-to-end campaign activation across Marketing Centers of Excellence, business partners and external agencies to ensure coordinated execution.

• Identify and activate opportunities across AAA business lines and strategic partnerships to support membership acquisition and growth.

• Provide direction and coaching to marketing associates, aligning team priorities with business goals.

• Directs new and existing acquisition and retention marketing campaigns using awareness and acquisition tactics that drive leads to ACA in the retail stores and or partners.

• Responsible for leading the strategy, development and implementation of all tactical marketing strategies.

• Participates with Business Line senior leaders in strategic planning contributing to the overall vision and direction for the product marketing programs.

• Develops and implements complex marketing strategies and tactics to achieve targeted new sales and revenue goals and to enhance renewal rate levels.

• Monitors actual new business results versus plan (holistically and by marketing tactic) and responds to both positive and negative trends with revised tactics. Works closely with the Business Line, Sales Managers, MBA and External Partners to track, measure and adjust existing programs or develop new, more effective tactics, as necessary.

• Assesses existing programs and recommends strategies and tactics to help create broad impact, scalable and efficient marketing strategies to drive growth across ACA.

• Develops, manages and balances the Product Marketing Budget, working with internal and external stakeholders to build and implement marketing programs in order to achieve the annual new revenue goals. Communicates with Executive Stakeholders as to current state of marketing budgets and spends on a regular basis.

• Indirectly manages and directs ACA Marketing Partners such as MBA, eBusiness and Account Teams on strategy and day to day activities. May also directly supervise lower level Marketing personnel

• Achieve cost efficiencies by overseeing all marketing messaging and ensure messaging is consistent with the brand message to leverage the marketing dollars spent including partnering with internal and external partners to maximize resources and enhance the product messaging across all channels.

• Partners with internal legal counsel for review of all marketing materials

• Partners with Agents / Associates, Sales Managers and Business Line Leadership to create new business events, partnerships and programs. Conceives and directs new initiatives that will serve to gain exposure, generate revenue and maintain a strong brand identity for the designated product with AAA.

• Owner 3rd party partner relationships, building solid, effective relationships to help achieve business goals, an improved Member experience and to effectively run the day to day business.

• Builds strategic alliances with relevant internal and external organizations and media partners to optimize efficiency of marketing efforts.

• Works with external organizational partners and internal and external teams to create and implement marketing materials for products including direct mail, creative assets, email and SEM programs, etc. and to measure the effectiveness of each program.

• Oversees all programs and initiatives that transpire through the marketing services department or external partner services (related to the designated business line) such as special events, advertising, direct response programs, sales support, digital activity, sponsorships, social media implementation, media relations, internal incentives, client proposals and problem solving.

• Provides marketing expertise, counsel and consultation to sales managers and agents to strengthen sales efforts.

• As a member of the larger Corporate Marketing Team, works to develop partnerships within the team to optimize marketing efforts.

• Presents new strategies for acquiring new audiences and retaining existing to senior management

• Understands and maximizes target audience segmentation throughout all marketing tactics to implement a multi-tiered target audience strategy for product acquisition efforts.

• Works with AAA National and other stakeholders regarding the dashboard metrics. Coordinates tactical marketing programs with Corporate Marketing.

• Communicates with outside vendors regarding advertising and marketing.

• Develops and executes on messaging based on the marketing customer journey (Awareness, Consideration, Conversion and Optimization).

• Other duties as assigned

Minimum Qualifications

• Bachelors’ degree (BS/BA) in Marketing, Advertising, Business, or related field; equivalent experience may be considered in lieu of degree
• 7+ years’ applicable experience
• 5+ years’ experience with direct marketing, broad-based media, and digital marketing
• Comprehensive understanding of the marketing discipline, including principles and functions, consumer research and methodologies for quantifying results
• Superior written and oral communication skills
• Ability to work effectively managing a variety of projects and tasks requiring significant interaction with others outside the department. Flexibility to quickly adapt to changes in priorities
• Ability to interact with senior management
• Ability to multi-task and manage multiple projects at one time
• Ability to analyze results and identify and implement strategies to improve business results
• Proven planning and budgeting skills
• Strong interpersonal and leadership skills
• A high degree of professionalism and integrity
• Desktop computing skills, including the use of standard business application software (e.g., Microsoft Office, Word, Excel, PowerPoint, Visio, Access, MAC Quark, Adobe desktop publishing, etc.)
• Ability to work as a team member with all levels of management, as well as outside vendors, suppliers and club partners
• Ability to mentor and lead others

Full time Associates are offered a comprehensive benefits package that includes:

• Medical, Dental, and Vision plan options
• Up to 2 weeks Paid parental leave
• 401k plan with company match up to 7%
• 2+ weeks of PTO within your first year
• Paid company holidays
• Company provided volunteer opportunities + 1 volunteer day per year
• Free AAA Membership
• Continual learning reimbursement up to $5,250 per year
• And MORE! Check out our Benefits Page for more information

ACA is an equal opportunity employer and complies with all applicable federal, state, and local employment practices laws. At ACA, we are committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences to enable us to meet our goals and support our values while serving our Members and customers. We strive to attract and retain candidates with a passion for their work and we encourage all qualified individuals to apply. It is ACA’s policy to employ the best qualified individuals available for all positions. Hiring decisions are based upon ACA’s operating needs, and applicant qualifications including, but not limited to, experience, skills, ability, availability, cooperation, and job performance.

Job Category:

Marketing