Associate, Planning

Dentsu International Americas, LLC; Detroit (MI); On-site; USD 41,000 - 50,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Short-term and long-term disability

401k

Flexible paid time off

At least 15 paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

Dentsu Detroit seeks a Media Planner to support the senior team and manage the day-to-day administrative tasks ensuring campaigns run smoothly and on schedule.

You will steward the communications planning process, create media plans, and provide mid-level recommendations to the senior media team and client. The role includes client interaction and collaboration across internal teams.

Qualifications

• Bachelor’s degree required; 0–2 years integrated media planning experience preferred.
• 0–2 years experience with analytical and online research tools (Nielsen, @Plan, AdRelevance).
• Interest and familiarity with media planning is expected.

Responsibilities

• Assist in creating client media communication plan goals and maintain media plans and reports.
• Support ACPD/CPS as liaison for client media staff and brand teams.
• Prepare reports on competitive media information and contribute to client meetings.

Skills

Media planning

Client interaction

Team coordination

Education

Bachelor’s Degree

Tools

Nielsen

@Plan

AdRelevance

Job description

The purpose of this role is to provide support to the senior team, taking responsibility for all administrative tasks within the team to ensure campaigns run smoothly and to plan.

Job Description

The Media Planner is the daily focal point to the account and will report to a Senior Associate or Manager. You will steward the tactical communications planning process and provide mid-level recommendations to the senior media team and client. You are expected to maintain daily responsibility for assigned accounts and are expected to understand the client’s overall business and marketing goals.

Communications Planning

• Aid in the creation of client media communication plan goals
• Create and maintain media plans, flowcharts, buying guidelines, testing plans and results analysis, budget summaries, plan delivery and reports
• Contribute to all communication opportunities relevant to assigned brand/category
• Write POVs and evaluate new media types and outlets
• Support Communications Planning Supervisor in the collection and evaluation of syndicated consumer and media usage information
• Compile reports of competitive market and media information for each brand or category
• Support ACPD/CPS as a facilitating contact point for client’s internal media staff and the primary contact point to client’s brand staff when media issues are discussed
• May oversee the work of Assistant Communication Planners, ensuring that all deliverables are error free before they are submitted to Supervisors/clients

Client & Internal Relationships

• Manage daily client interaction
• Handle expectations of clients and deliverables
• Assist Supervisor in advising clients on the best ways to integrate media into their advertising and marketing programs
• Assist Supervisor in growing business opportunities within current clients
• May inform client and team of new opportunities or issues
• Participate and lead, if appropriate, face‑to‑face client and vendor meetings
• Build relationships with internal and external teams
• Produce well‑considered ideas and solutions

Qualifications

• Bachelor’s Degree 0-2 years of integrated media planning experience and familiarity with the media process
• 0-2 years of experience with analytical and online research tools such as Nielsen, @Plan, AdRelevance, etc.
• Interest and familiarity with Media planning

Additional Information

The anticipated salary range for this position is $45,000. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job‑related qualifications, and geography.

A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available.

• Medical, vision, and dental insurance
• Life insurance
• Short‑term and long‑term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.

Location

Location: Detroit
Brand: Carat
Time Type: Full time
Contract Type: Permanent

At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in‑person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

Equal Employment Opportunity

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, and local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an email to [e-mail] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

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