VP, Marketing Effectiveness

Dentsu Aegis Network Ltd.; Illinois; Hybrid; USD 150,000 - 190,000; Full time

Benefits offered by this job

Medical, vision, dental insurance

401k

Flexible paid time off

Paid holidays

Job summary

Dentsu is hiring a senior data analytics leader who will own cross-functional delivery of data requirements, dashboards and analyses across advertising performance, website analytics, and ROI modeling. You will shape measurement strategies and learning roadmaps with input from internal stakeholders.

The role requires 12+ years in quantitative environments and 6+ years in marketing analytics, with deep knowledge of MMM/MTA and data visualization tools. Remote-friendly with US scope.

Qualifications

• Bachelor’s in Statistics, Economics, Data Science or related quantitative field.
• 12+ years in a quantitative business environment.
• 6+ years in marketing analytics with knowledge of the media planning process.
• Excellent written and verbal communication; convey complex findings simply.
• Strong organizational skills and proven leadership ability.
• Experience in media measurement (MMM, MTA) and digital tracking.

Responsibilities

• Lead cross-functional team delivering data requirements, dashboards, analyses and ROI modeling.
• Develop measurement strategies, learning agendas and roadmaps with stakeholders.
• Mentor junior team members and manage performance/career growth.
• Present deliverables that articulate business value and impact.
• Lead new business efforts and growth initiatives.

Skills

Data analytics

SQL

Python

R

Tableau

Power BI

Datorama

Advertising analytics

Education

Bachelor's degree in Statistics, Economics, Data Science or related quantitative field

Master's degree preferred

Tools

Excel

Tableau

Power BI

Datorama

Job description

Job Description: Location: will consider remote candidates

Job responsibilities:

• Leads a cross-functional team performing and delivering data requirements, dashboards, custom and ad hoc analyses (advertising performance, website analytics, survey design/analysis, ROI modeling, cross channel analysis).
• Understands the client’s business and develops innovative problem-solving approaches; presents deliverables that articulate business value/impact.
• Steward development of measurement strategies, learning agendas and roadmaps with input from internal stakeholders.
• Empowers direct reports to own their client, relationships, and projects.
• Maintains positive, collaborative partnerships with internal stakeholders and clients.
• Acts as the senior most point of contact point of contact for Marketing Effectiveness, adapting to business challenges with agility and direction.
• Exhibits strong analytical, project management, storytelling and communication skills.
• Leads new business efforts to enable business growth and development (new and existing accounts).
• Leads (and is the voice of) local/national department initiatives, elevating the work, providing training, knowledge sharing, and best practices.
• Interacts with leadership/management teams; crafts and implements the vision.
• Manages performance and career growth of junior team members and assists your junior people managers.
• Recruits/retains high-performing individuals.
• Provides thought leadership internally and for clients.
• Authors white papers, POVs and other industry thought capital; Functions as SME in a domain (mobile, performance marketing, ecommerce, web analytics or social).

Qualifications:

• Bachelor's degree in Statistics, Economics, Data Science or related quantitative field
• Master's degree preferred
• 12+ years in a quantitative business environment
• 6+ years in marketing analytics with knowledge of the media planning process
• Excellent written and verbal communication skills, with the ability to convey complex findings in simple terms
• Strong organizational skills, political instincts, and proven-leadership ability.
• Demonstrates understanding of media planning and buying with a focus on media measurement and digital tracking including limitations and advantages
• Experience in data visualization (Excel, Tableau, Power BI, Datorama)
• Advanced media measurement capabilities (i.e.MMM, MTA), and planning A/B and Match Market testing
• Advanced in SQL, Python, or R
• Advanced MS Office Skills (MS Word, Excel, Powerpoint)

Benefits available with this position include:

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.

For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams.

Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

#LI-Remote #LI-AB2

Location: USA – Remote – Texas – Central Time

Brand: Dentsu X

Time Type: Full time

Contract Type: Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [e-mail] by clicking on the link to let usknow the nature of your accommodation request and your contact information. We are here to support you.

About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work