Associate Media Director, Programmatic

Mediassociates, Inc.; Newtown (CT); Hybrid; USD 140,000 - 180,000; Full time

Job summary

Mediassociates, Inc. in Sandy Hook, CT is seeking an Associate Media Director, Programmatic to advance the agency's programmatic capabilities through data-driven strategy, platform expertise, and cross-functional collaboration.

The AMD will lead activation, measurement, and platform decisions across multiple clients, collaborating with analytics, ops, and creative teams, while mentoring junior staff.

Qualifications

• 7+ years in programmatic media with activation, audience strategy, and performance optimization.
• Deep hands-on knowledge of leading DSPs (Amazon, The Trade Desk, DV360), CM360, data platforms, and IAS.
• Proven omnichannel programmatic experience across CTV, OLV, Display, Native, Streaming Audio, and DOOH.
• Strong grasp of measurement, attribution, and vendor/data partner evaluation.
• Client-facing presence and ability to translate complex strategy into clear narratives.

Responsibilities

• Lead audience-led programmatic strategies and targeting frameworks aligned to client KPIs, translating platform insights and performance data into actionable recommendations.
• Own campaign builds, trafficking oversight, and QC across DSPs; manage pacing, budget delivery, and in-platform optimization.
• Partner with analytics/data teams to evolve measurement approaches and implement testing frameworks (A/B, audience, creative, incrementality) that drive continuous optimization.
• Own platform decisions for assigned clients (DSPs, data partners, inventory, measurement tools) and manage day-to-day vendor relationships.
• Serve as SME for clients and internal teams, translating performance insights into business impact narratives; lead and develop junior programmatic team members.

Skills

Programmatic media leadership

Audience strategy

Performance optimization

Cross-functional collaboration

Client-facing

Tools

The Trade Desk

Amazon DSP

DV360

Campaign Manager 360

IAS

Tableau

Mediaocean

Wrike

Excel

PowerPoint

Teams

Slack

Job description

Associate Media Director, Programmatic
Mediassociates · Sandy Hook, CT · Full-time

About us

Mediassociates is an award-winning independent media planning, buying, and analytics agency in the greater NYC area. We guide brands using our Precision Branding approach - focused on predicting, measuring, and optimizing business outcomes. Named Adweek Fastest Growing Agency and AdAge Best Place to Work.

The Associate Media Director (AMD), Programmatic (reporting to the Director, Programmatic) will advance and scale the agency's programmatic capabilities through data-driven strategy, platform expertise, and cross-functional collaboration. This role sits at the intersection of media strategy, analytics, and ad tech, serving as a subject matter expert who shapes how programmatic strategy is applied, optimized, and scaled across an assigned client portfolio - while helping elevate capabilities across the broader team.

Roles & Responsibilities:

Strategy & Audience Development

• Lead audience-led programmatic strategies and targeting frameworks aligned to client KPIs, translating platform insights and performance data into actionable recommendations.
• Ensure strategies reflect evolving privacy standards and responsible data usage.

Campaign Activation & Delivery

• Own campaign builds, trafficking oversight, and QC across DSPs; manage pacing, budget delivery, and in-platform optimization.
• Troubleshoot delivery/performance issues in partnership with ad ops and analytics.

Measurement & Testing

• Partner with analytics/data teams to evolve measurement approaches and implement testing frameworks (A/B, audience, creative, incrementality) that drive continuous optimization.

Platform & Technology

• Own platform decisions for assigned clients (DSPs, data partners, inventory, measurement tools) and manage day-to-day vendor relationships.
• Identify opportunities to improve automation and workflow efficiency.

Cross-Functional & Team Leadership

• Serve as SME for clients and internal teams, translating performance insights into business impact narratives.
• Support new business initiatives and stay current on emerging programmatic trends.
• Lead and develop junior programmatic team members.

Required Skills & Experience:

• 7+ years in programmatic media, with strong expertise in activation, audience strategy, and performance optimization.
• Deep hands-on knowledge of leading DSPs (Amazon, The Trade Desk, DV360), Google Campaign Manager 360, data platforms, and ad verification tools (IAS).
• Proven omnichannel programmatic experience across CTV, OLV, Display, Native, Streaming Audio, and DOOH.
• Strong grasp of measurement, attribution, and vendor/data partner evaluation.
• Client-facing presence; ability to translate complex strategy into clear narratives.
• Experience leading/developing junior staff; strong project management skills.
• Familiarity with Tableau, Mediaocean, Wrike, Excel, PowerPoint, Teams, Slack.

For the full scope of responsibilities and qualifications, please refer to the attached job description

Our office is located in Newtown, Connecticut. While we maintain a highly flexible work culture for all, our local candidates are encouraged to use our updated office space in Sandy Hook, CT which allows you to take part in our office culture and team development that naturally occurs in office. In addition, if you need to take a break from work, there is a beautiful waterfall and serene stream just outside our front door. Candidates from outside the local area who are able to work during our core East Coast office hours, 8:30am-5:30pm ET, are encouraged to apply. Our team working remotely is invited to the office a minimum of two times per year for our Summer Party and again for the Holiday Party. Other team or client meetings may be scheduled at other times during the year.

Mediassociates is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, protected veteran status or other characteristics protected by applicable federal, state, or local law.