Senior Programmatic Media Director

Mediassociates, Inc.; Newtown (CT); Hybrid; USD 140,000 - 180,000; Full time

Job summary

Mediassociates, Inc. in Sandy Hook, CT is seeking an Associate Media Director, Programmatic to advance the agency's programmatic capabilities through data-driven strategy, platform expertise, and cross-functional collaboration.

The AMD will lead activation, measurement, and platform decisions across multiple clients, collaborating with analytics, ops, and creative teams, while mentoring junior staff.

Qualifications

• 7+ years in programmatic media with activation, audience strategy, and performance optimization.
• Deep hands-on knowledge of leading DSPs (Amazon, The Trade Desk, DV360), CM360, data platforms, and IAS.
• Proven omnichannel programmatic experience across CTV, OLV, Display, Native, Streaming Audio, and DOOH.
• Strong grasp of measurement, attribution, and vendor/data partner evaluation.
• Client-facing presence and ability to translate complex strategy into clear narratives.

Responsibilities

• Lead audience-led programmatic strategies and targeting frameworks aligned to client KPIs, translating platform insights and performance data into actionable recommendations.
• Own campaign builds, trafficking oversight, and QC across DSPs; manage pacing, budget delivery, and in-platform optimization.
• Partner with analytics/data teams to evolve measurement approaches and implement testing frameworks (A/B, audience, creative, incrementality) that drive continuous optimization.
• Own platform decisions for assigned clients (DSPs, data partners, inventory, measurement tools) and manage day-to-day vendor relationships.
• Serve as SME for clients and internal teams, translating performance insights into business impact narratives; lead and develop junior programmatic team members.

Skills

Programmatic media leadership

Audience strategy

Performance optimization

Cross-functional collaboration

Client-facing

Tools

The Trade Desk

Amazon DSP

DV360

Campaign Manager 360

IAS

Tableau

Mediaocean

Wrike

Excel

PowerPoint

Teams

Slack

Job description

Mediassociates, Inc. in Sandy Hook, CT is seeking an Associate Media Director, Programmatic to advance the agency's programmatic capabilities through data-driven strategy, platform expertise, and cross-functional collaboration.

The AMD will lead activation, measurement, and platform decisions across multiple clients, collaborating with analytics, ops, and creative teams, while mentoring junior staff.