Senior Media Director - Strategy, Buy & Optimization Hybrid

Confidential Careers; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Confidential Careers in New York seeks an Associate Media Director who strategizes, plans, buys and optimizes media. You’ll own accounts end to end, defend plans to clients, and lead in-platform execution with your team.

The role stays hands-on, blending luxury and prestige brands with direct-response metrics, requiring leadership, strong QA, and collaboration with strategy, creative, and PM teams.

Qualifications

• 8+ years hands-on paid media buying, agency or premium/DTC brands.
• Deep experience with Meta and Google; fluency in at least one DSP.
• Led accounts as the primary owner and can explain auction dynamics.
• Capable of budget planning, pacing, and weekly performance reviews.
• Luxury, beauty, hospitality, or fashion experience a plus.

Responsibilities

• Own accounts end to end. Brief, plan, launch, report.
• Build and optimize campaigns yourself in Meta and Google Ads, plus a programmatic DSP.
• Forecast and model plans: channel mix, flighting, budget scenarios.
• QA your own work, and your team’s. Naming conventions, UTMs, pixel and CAPI setup, attribution windows.
• Watch pacing daily and fix things mid-flight without being asked.
• Present to CMOs, founders, and heads of growth. Explain reasoning and handle pushback.
• Review the media work of analysts and associates, and teach platform mechanics.
• Partner with strategy, creative, and PM on specs and launch dates.
• Help on new business: POVs, RFP responses, pitch forecasts.

Skills

Media buying

Meta / Google Ads

DSP platforms

Account leadership

Data analytics

Budget management

Communication

Luxury experience

Tools

Excel

Notion

Confluence

Slack

Job description

Confidential Careers in New York seeks an Associate Media Director who strategizes, plans, buys and optimizes media. You’ll own accounts end to end, defend plans to clients, and lead in-platform execution with your team.

The role stays hands-on, blending luxury and prestige brands with direct-response metrics, requiring leadership, strong QA, and collaboration with strategy, creative, and PM teams.