Associate Marketing Manager, Lifecycle

Middleby Outdoor; Atlanta (GA); Hybrid; USD 99,400 - 129,000; Full time

Benefits offered by this job

Competitive salary

Health Savings Account

401(k) Match

Paid parental leave

Job summary

A leading outdoor cooking company in Atlanta is looking for a Lifecycle Associate Marketing Manager. This role involves managing email campaigns, optimizing consumer journeys, and analyzing data to drive marketing strategies. Candidates should have strong experience with Klaviyo and analytics, combined with excellent project management skills. Join us to enhance consumer engagement and drive revenue growth in a dynamic environment.

Qualifications

• 3-5 years of experience in lifecycle management.
• Hands-on experience in Klaviyo and email marketing.
• Detail-oriented with a commitment to high-quality delivery.

Responsibilities

• Lead management of email and app notifications.
• Implement strategies to optimize consumer journeys.
• Analyze consumer behavior for actionable insights.

Skills

Email marketing best practices

Data analysis

Project management

Copywriting

Creative problem solving

Education

Bachelor's Degree in business, marketing, advertising or related field

Tools

Klaviyo

Google Analytics

Microsoft Office

Asana

Job description

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With over 70 years of backyard cooking experience, Middleby Outdoor has three of the top brands in outdoor cooking (Char-Griller, Masterbuilt and Kamado Joe). We strive for excellence in designing and building the most innovative products in the industry and markets we serve. We create a work environment that is conducive to building long-term employees who are motivated and dedicated to manufacturing quality products while upholding the highest standards in business ethics. Our mission is to build great products and greater relationships with a vision to lead the way with integrity and intelligence.

SUMMARY

The Lifecycle Associate Marketing Manager will work with a cross-functional team that is charged with creating best-in-class content to attract, convert and retain consumers that ultimately leads to an increase in revenue. This role requires analytical skills and comfort working with various communication methods along with the ability to function effectively within a cross-functional team and drive projects to successful, timely completion.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Lead end-to-end management of email and app notifications, along with other acquisition, retention, engagement and loyalty programs
• Implement comprehensive strategy and execution that optimizes the stages of the journey from acquisition and onboarding to loyalty and advocacy
• Design consumer journeys/flows are that personalized, rooted in data, and drive loyalty and conversion
• Create compelling offers that drive revenue on D2C websites
• Partner with Graphics team to support website promotions and create email content
• Analyze consumer behavior and engagement patterns to identify actionable insights and strategic opportunities
• Continuously test and optimize programs to drive improvements with existing communications and create new automations/flows
• Copywriting & messaging: write and publish web content including but not limited to blog and recipe content. Create clear messaging within Email, App Push, SMS, etc. that converts
• Be a creative thinker and problem solver with skills in collaboration and idea generation
• Other duties as assigned

QUALIFICATIONS

• Hands-on experience in Klaviyo
• Expertise in email and SMS marketing best practices — segmentation, deliverability, copy, design, and automation.
• Experience with loyalty programs is a plus
• Experience with Google Analytics or similar web analytics platforms
• Detail-oriented and committed to delivering high-quality
• Advanced-level in Microsoft Office (Word, Excel, Outlook, PowerPoint)
• Asana experience is a plus
• AI experience is a plus
• Knowledge of A/B testing methodologies and an optimization mindset
• Experience working in a multi-brand environment is a plus
• Ability to thrive in a fast-paced environment; ability to adapt
• Willingness to learn new technologies and techniques
• Ability to work collaboratively within a team
• Self-motivated, proactive, and resourceful, with a positive, professional attitude
• Passion to change the outdoor cooking experience and contribute to the company vision

EDUCATION/EXPERIENCE

• 3-5 years of experience in lifecycle management
• Bachelor's Degree in business, marketing, advertising or other related field

WORK ENVIRONMENT

• Hybrid work in office environment
• Knowledgeable of office administration principles, practices and techniques
• Dedicated to company and personal core values

BENEFITS

• Competitive salary and bonus structure
• Health Savings Account with a company paid HSA contribution when enrolled in the traditional high deductible BCBS medical plan with HSA
• Dental and vision plans
• Legal and supplemental insurance available
• 401(k) Match
• Paid parental and major medical leave
• Company paid basic life, AD&D, short-term and long-term disability insurance
• Employee assistance program
• Employee discounts and rewards

ABOUT THE COMPANY

Learn more about our story and our products at www.chargriller.com, www.masterbuilt.com, and www.kamadojoe.com. Middleby Outdoor is a subsidiary of Middleby Corporation.

Middleby Corporation is a fast-growing and profitable global manufacturer of commercial foodservice, food processing and residential cooking equipment with approximately $4 billion in revenue headquartered in Elgin, IL. Sales of the company’s products are marketed under 100+ different brands. The company has 55+ manufacturing operations (including 20+ international) and 10 international distribution offices. Middleby has grown from approximately $100 million in revenues since 2001 and was named a Fortune Magazine’s Fastest Growing Company in 2014 and 2015. Forbes included Middleby in their list of the World's Best Employers for 2021.

Middleby Outdoor proudly supports diversity in the workplace and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Manufacturing

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Disability insurance

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