Marketing Manager

Specialty Appliances Orthodontic Laboratory

Cumming (GA)

On-site

USD 90,000 - 135,000

Full time

14 days+

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Benefits offered by this job

Medical, Dental, and Vision Insurance

Short-term and Long-term Disability Insurance

Competitive PTO

Paid Company Holidays

Bonus Plan

401(k) with company match

Job summary

An orthodontic appliance manufacturer is seeking a Marketing Manager to oversee all marketing initiatives, from event planning to digital marketing strategies. The successful candidate will manage a growing marketing budget and work closely with the CEO to enhance the company's marketing capabilities. Ideal applicants should have significant marketing experience and a Bachelor's Degree. This role offers competitive benefits including medical and dental insurance, a bonus plan, and a 401(k) with company match.

Qualifications

3-4 years of significant marketing experience, not including marketing coordinator roles.
1-2 years of digital marketing experience preferred.
Experience in dental, medical device, or related industries preferred.

Responsibilities

Lead and manage all marketing activities including event planning and digital marketing.
Develop and execute marketing programs across different media.
Manage a marketing budget expected to grow significantly.
Conduct market research as needed to inform marketing strategies.
Travel across the US for trade shows and events.

Skills

Analytical skills

Problem solving

Written communication

Verbal communication

Interpersonal skills

Education

Bachelor's Degree

Job description

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Direct message the job poster from Specialty Appliances Orthodontic Laboratory

Head of Human Resources at Specialty Appliances Orthodontic Laboratory

Specialty Appliances is seeking a Marketing Manager to lead and manage all company marketing activities, from event planning to digital marketing and site management. To grow and scale, the Marketing Manager will expand our marketing capabilities, manage several outsourced agencies, build out a small team over time and work with cross-functional team members to drive new customer acquisition, increase cross-selling, and develop attrition-reducing strategies. The Marketing Manager will work to advance our go-to-market strategy and support a website rebuild. The Marketing Manager will put in place practices that allow the business to scale and will use data to inform decision-making. A successful candidate will be responsible for driving revenue growth and will report directly to the CEO.

Are you an experienced Marketing Manager or someone who is ready to take that next step? Are you thoughtful, analytical, and a self-starter with a desire to learn? In this position, you will work directly with our CEO to build and expand our marketing capabilities.

About Us

We are one of the largest orthodontic labs in the country and were voted Best Orthodontic Lab at the 2023 AAO meeting in Chicago. We are a rapidly growing manufacturer of orthodontic appliances with annual revenue of $25+ million and have been in business since 1981. We are backed by a seasoned growth-oriented private equity firm, Reynolda Equity Partners. We are known for our industry-leading quality, unparalleled customer service, and short lead times. We operate with a startup mentality and are targeting to double sales and triple EBITDA in the next three years through acquisitions and organic growth.

In this role, you will…

Gain valuable experience and be trained by a Fortune 600 CMO, global marketer from Coca-Cola, our CEO.
Develop, execute, and optimize key marketing programs/promotions across different media.
Manage multiple outsourced agencies.
Manage marketing budget currently at $200K but expected to grow to $500K or more.
Determine events to attend and ensure execution on strategy to drive revenue in all events. (Biggest event of the year is the AAO with a budget of $100K.)
Develop annual marketing plan and execute plan while working cross-functionally to ensure optimal execution. Monitor progress and make recommendations for adjustments as needed to CEO.
Identify need for research and conduct research with market research firms as needed.
Develop, gain approval for, and execute against new product launch plans.
Ability to travel across the US to attend trade shows and events as needed, less than 10% of your time.
Key Metrics: Revenue, number of new accounts, % increase in customers buying 2-5 product families.

In this role, you’ll need to have…

Bachelor's Degree
3-4 years of significant/broad marketing experience (marketing coordinator experience does not count).
1-2 years of digital marketing experience preferred.
Experience in dental, medical device, medical technology, or related industries preferred.
Proven ability to be analytical and a problem solver.
Excellent written and verbal communication skills.
Strong interpersonal skills and extremely resourceful.

What We Offer