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Digital Marketing Director - Healthcare

Universal Health Services

Atlanta (GA)
Remote
USD 125,000 - 150,000
Yesterday
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Account Executive

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Remote Digital Marketing Director — Healthcare (Atlanta Market)

Universal Health Services

Atlanta (GA)
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USD 125,000 - 150,000
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Digital Marketing Director - Healthcare
Universal Health Services
Remote
USD 125,000 - 150,000
Full time
Yesterday
Be an early applicant

Job summary

A leading healthcare provider is seeking a Digital Marketing Director to support marketing strategies for their Atlanta market. The ideal candidate will have a Bachelor's degree in marketing and at least 5 years of healthcare marketing experience. This fully remote position requires collaboration across various facilities in the Atlanta area, along with a strong understanding of marketing metrics and digital analytics. The role also includes managing social media content and developing marketing campaigns to increase awareness and lead generation for inpatient and outpatient services.

Benefits

Paid time off
Tuition reimbursement
401(k) with company match
Competitive compensation
Career development opportunities

Qualifications

  • 5 years of healthcare marketing manager experience required.
  • Knowledge of social media and related strategies.
  • Knowledge of the Atlanta area behavioral healthcare market preferred.

Responsibilities

  • Determine needs, collect and organize content, and engage with UHS internal Agency.
  • Plan and initiate development of digital assets and marketing campaigns.
  • Plan robust social media content and post regularly on facility accounts.
  • Support awareness and generate leads through marketing plans.
  • Spearhead utilization of best practices across channels.
  • Engage with the internal Agency to align campaign strategy.

Skills

Proficient knowledge of marketing metrics and Digital Analytics platforms
Strong proficiency in conducting research via the Internet
Understanding of client-facing interaction
Proficient in Microsoft Office Suite and social media platforms
Strong sense of urgency and problem-solving skills
Ability to analyze and assess new developments in the industry

Education

Bachelors Degree in marketing or related field
Job description
Overview

paid time off, tuition reimbursement, 401(k)

United States, Georgia, Atlanta

Feb 12, 2026

Responsibilities

Digital Marketing Director

Behavioral Healthcare

UHS is recruiting for a new position to support the Digital Marketing Strategies for our Atlanta Market. This position will support three (3) UHS behavioral health facilities located in and around the Atlanta metro-area. This is a fully remote position and requires travel within the region. Residence in the greater Atlanta area and knowledge of the Georgia Behavioral Health market is required.

The Director of Digital Marketing drives the planning and implementation of marketing programs that support the expansion and growth of facility/regional network entities, services, products and brand. The individual in this role will partner with facility CEOs and other facility leadership on digital strategies and identify marketing mix based upon the overall marketing budget. This position serves as point-person for a specific set of facilities; is responsible for orchestrating, overseeing and implementing digital marketing and PR activities within the local market, working in close collaboration with our internal agency at UHS.

Responsibilities:

  • Determines needs, collects and organizes content, identifies differentiation, engages with the UHS internal Agency for creation/design and deployment of digital marketing across channels.
  • Plans and initiates development of digital assets, marketing campaigns and other digital touch points, while also owning the maintenance of analytics metrics and campaign reporting.
  • Plans robust social media content and posts regularly on respective facility accounts across Facebook, LinkedIn and Instagram.
  • Supports awareness and generates leads through developing and orchestrating a marketing plan utilizing all appropriate online and traditional media platforms for inpatient and outpatient admissions, event registrations, and outside referral relationships.
  • Spearheads utilization of best practices across channels, through existing vendors and platforms and/or identifying need for vetting of additional functionalities/services to support evolving business needs.
  • Engages with the internal Agency - including Account, Creative, Digital, PR, and Social Media teams - to align campaign strategy, share insights, identify best practices, initiate projects and ensure integrated presentation to consumer audiences.
Benefits
  • Competitive Compensation & Generous Paid Time Off (26 days per year + roll over)
  • Excellent Medical, Dental, Vision and Prescription Drug Plans
  • 401(K) with company match and discounted stock plan
  • SoFi Student Loan Refinancing Program
  • Career development opportunities within UHS and its 300+ Subsidiaries!
  • Student Loan Repayment
  • Tuition Reimbursement
  • Challenging and rewarding work environment
  • More information is available on our Benefits Guest Website: benefits.uhsguest.com
Qualifications

Requirements

  • Education: Bachelors Degree in marketing or related field required
  • Experience: 5 years of healthcare marketing manager experience required; knowledge of social media and related strategies; knowledge of the Atlanta area behavioral healthcare market preferred
  • Skills:
    • Proficient knowledge of marketing metrics and Digital Analytics platforms
    • Strong proficiency in conducting research via the Internet
    • Understanding of client-facing interaction;
    • Proficient in Microsoft Office Suite and social media platforms
    • Strong sense of urgency and problem-solving skills
    • Ability to analyze and assess new developments in the industry
About Universal Health Services

One of the nation's largest and most respected providers of hospital and healthcare services, Universal Health Services, Inc. (UHS) has built an impressive record of achievement and performance. During the year, UHS was again recognized as one of the World's Most Admired Companies by Fortune; and listed in Forbes ranking of America's Largest Public Companies. Operating acute care hospitals, behavioral health facilities, outpatient facilities and ambulatory care access points, an insurance offering, a physician network and various related services located all over the U.S. states, Washington, D.C., Puerto Rico and the United Kingdom. www.uhs.com

EEO Statement

All UHS subsidiaries are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates. UHS subsidiaries are equal opportunity employers and as such, openly support and fully commit to recruitment, selection, placement, promotion and compensation of individuals without regard to race, color, religion, age, sex (including pregnancy, gender identity, and sexual orientation), genetic information, national origin, disability status, protected veteran status or any other characteristic protected by federal, state or local laws.

We believe that diversity and inclusion among our teammates is critical to our success.

Avoid and Report Recruitment Scams

At UHS and all our subsidiaries, our Human Resources departments and recruiters are here to help prospective candidates by matching skill set and experience with the best possible career path at UHS and our subsidiaries. During the recruitment process, no recruiter or employee will request financial or personal information (e.g., Social Security Number, credit card or bank information, etc.) from you via email. Our recruiters will not email you from a public webmail client like Hotmail, Gmail, Yahoo Mail, etc.

If you suspect a fraudulent job posting or job-related email mentioning UHS or its subsidiaries, we encourage you to report such concerns to appropriate law enforcement. We encourage you to refer to legitimate UHS and UHS subsidiary career websites to verify job opportunities and not rely on unsolicited calls from recruiters.

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* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.

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