Digital Marketing Manager

HighLevel; Dallas (TX); Remote; USD 140,000 - 190,000; Full time

Job summary

HighLevel is an AI-powered business operating system used by agencies, entrepreneurs and SMBs. We’re a remote-first company with a global footprint, embracing speed and ownership to scale customer outcomes.

The Senior Digital Marketing Leader will own strategy and execution across multi-channel campaigns, optimize performance with data-driven insights, and collaborate with product, revenue, and analytics teams to accelerate growth for thousands of users worldwide.

Qualifications

• 8+ years of progressive experience in digital marketing, growth marketing, or lifecycle marketing.
• Proven track record of multi-channel campaigns delivering measurable outcomes.
• Strong experience with performance marketing, analytics, and attribution models.
• Experience in SaaS or technology environments preferred.

Responsibilities

• Own execution and optimization of multi-channel marketing campaigns.
• Collaborate with marketing, product, revenue, creative and analytics teams to execute initiatives.
• Develop reporting dashboards with Data and Analytics teams.
• Drive SEO initiatives and lifecycle marketing programs.
• Stay current on AI capabilities and marketing trends.

Skills

Digital marketing strategy

Campaign execution

Data-driven optimization

Cross-functional collaboration

Presentation skills

Education

Bachelor's degree in Marketing or related field

Tools

GA4

CRM

Marketing automation

Job description

About us

HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale.
Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes.
To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale.
By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently.
Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily.
With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability.

Our people

With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home.

Our impact

Every month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact. We’re proud to be a part of that.

Learn more about us on our YouTube Channel or Blog Posts

Who You Are

You are an experienced digital marketer with a strong foundation in campaign execution, digital marketing operations, and performance optimization. You enjoy translating marketing strategies into well-executed campaigns that drive customer acquisition, engagement, and retention.

You are highly organized, data-driven, and comfortable managing multiple initiatives simultaneously. You work collaboratively across Marketing, Product, Creative, Revenue, and Operations teams to execute marketing programs, continuously improve campaign performance, and deliver measurable business results.

You bring strong expertise across digital campaigns, marketing workflows, analytics, SEO, lifecycle marketing, and performance optimization. You are equally comfortable working at the strategic level and getting into the details when needed to ensure high-quality execution.

What You’ll Be Doing

Digital Marketing Strategy & Campaign Ownership

• Own the execution plan and optimization of integrated multi-channel marketing campaigns aligned with business and marketing objectives.
• Partner with marketing leadership to plan and implement campaign strategies and execution plans.
• Support campaign planning by contributing ideas, customer insights, and performance recommendations.
• Assist in defining campaign objectives, audience targeting, messaging, and execution timelines.

Performance Marketing & Analytics

• Own campaign performance across key marketing KPIs, including ROAS, CAC, CPA, CTR, conversion rates, and engagement.
• Analyze campaign results and identify opportunities to improve performance.
• Partner with Data and Analytics teams to develop reporting and performance dashboards.
• Present campaign insights and recommendations to marketing leadership.

Marketing Workflow & Operational Excellence

• Support the development and continuous improvement of marketing workflows.
• Identify process improvements that increase campaign efficiency and execution quality.
• Partner with Marketing Operations to improve campaign execution and reporting processes.

Cross-Functional Partnership

• Collaborate with Product Marketing, Creative, Revenue, Customer Success, Marketing Operations, and Analytics teams to execute integrated marketing initiatives.
• Lead coordination of cross-functional activities to ensure campaigns are delivered on time and aligned with business priorities.
• Establish a system and cadence to communicate campaign status, dependencies, and results to key stakeholders.

SEO & Organic Growth

• Execute SEO initiatives, including keyword research, on-page optimization, technical SEO improvements, and performance monitoring.
• Partner with Content and Web teams to improve organic search visibility.

Customer & Lifecycle Marketing

• Support lifecycle marketing initiatives that improve customer engagement, onboarding, adoption, and retention.
• Use customer insights and behavioral data to optimize marketing campaigns and customer communications.

Innovation & Continuous Improvement

• Stay current on emerging marketing trends, technologies, and AI capabilities.
• Recommend new ideas and optimization opportunities that improve campaign performance and customer experience.
• Share learnings and best practices within the Marketing team.

What You’ll Bring

Experience

• 8+ years of progressive experience in digital marketing, growth marketing, demand generation, lifecycle marketing, or a related discipline.
• Demonstrated experience leading and executing complex, multi-channel marketing initiatives that drive measurable business outcomes.
• Proven track record of improving campaign performance, customer acquisition, engagement, and retention through data-driven optimization.
• Strong experience with performance marketing, campaign analytics, marketing automation, CRM platforms, and customer journey optimization.
• Experience developing and executing SEO initiatives, including keyword research, on-page optimization, technical SEO, and organic performance reporting.
• Demonstrated ability to manage cross-functional marketing initiatives by partnering effectively with Marketing, Product, Revenue, Creative, Operations, and Analytics teams.
• Strong analytical skills with the ability to interpret data, identify trends, and translate insights into actionable marketing recommendations.
• Experience working in a high-growth, fast-paced SaaS or technology environment is preferred.
• Proficiency with digital analytics platforms (e.g., Google Analytics/GA4), marketing automation tools, CRM systems, and project management platforms.
• Solid understanding of attribution models, funnel performance, conversion optimization, customer segmentation, and campaign measurement.
• Strong communication, stakeholder management, and presentation skills, with the ability to influence decisions through data, insights, and well-supported recommendations.

Education

Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.