Associate Manager, Field Marketing – Champagne & Sparkling

LVMH Group; New York (NY); Vor Ort; USD 101.000 - 126.000; Vollzeit

Benefits dieser Stelle

Hybrid work schedule

401(k) with company match

Paid time off

Zusammenfassung

Moët Hennessy USA seeks an Associate Field Marketing Manager for NYC, to lead local brand programming for the Champagne & Sparkling portfolio, with a focus on Prestige Champagnes.

You will drive brand affinity, visibility, and growth through flagship moments, premium trade engagements, and strong collaboration with Brand Teams, Commercial Sales, and distributors. This role requires a credible luxury ambassador in premium settings.

Qualifikationen

• 3+ years of experience in field marketing, trade marketing, brand marketing, sales, or related commercial role, preferably in wine & spirits, luxury goods, or hospitality.
• Strong knowledge of the Champagne and Sparkling category and prestige brands.
• Proven ability to build relationships with trade, customers, distributors, and the sommelier community.
• Excellent presentation, communication, and interpersonal skills with polish for luxury environments.
• Strong commercial acumen, budget awareness, ROI mindset, and understanding of market performance drivers.
• Highly collaborative, organized, and comfortable operating cross-functionally.
• Must be based in New York City and able to spend substantial time in market.

Aufgaben

• Localize Brand Programming: identify local market opportunities and host trade-focused events.
• Organize winery visits, guest lists, and VIP itineraries.
• Support localization of brand programming to meet market needs and assist ROI analyses.

Kenntnisse

Field marketing

Brand marketing

Sales

Presentation

Communication

Relationship building

New York City presence

Jobbeschreibung

Are you ready for a world of possibilities?

You embark on a career journey with the leaders of luxury wines, champagnes, and spirits, within the prestigious LVMH Group. From nature to communities, you’ll craft unforgettable experiences that drive the collective success of our 26 Maisons – each one with a unique heritage and set within the most remarkable terroirs the world has to offer. You enter a world of possibility where career development opportunities across our Maisons, our 5 global regions, and the entire LVMH Group, are unmatched. You join a passionate community of talents that spans four generations and combines a wealth of roles and skillsets from the roots of the vine to the glass and everything in between. You discover our essential relationship with our terroirs, and how we nurture and preserve the soils which are the source of our singular products. Our global Living Soils Living Together program has four key commitments for 2030: regenerating soils, mitigating our climate impact, engaging society, and empowering our people. You will share in our passion for hosting, for art-de-vivre as well as our pride in creating products that celebrate life’s most memorable milestones, while always experienced through measured, responsible tasting.

Moët Hennessy is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally. If you want to inspire and be inspired, to craft experiences and experience the best in craftsmanship, this is where you’ll flourish.

The Associate Field Marketing Manager, NYC will lead the local execution of brand strategy for the Champagne & Sparkling portfolio, with a particular focus on Prestige Champagnes. This role is responsible for driving brand affinity, visibility, and profitable growth in New York City through highly targeted flagship moments, best-in-class market execution, and strong through-the-line connection across brand, commercial, distributor, and customer touchpoints.

This individual will serve as a key connector between Brand Teams, Commercial Sales, distributors, and the local trade community. The role requires a polished, credible luxury brand ambassador who is highly effective in the field, confident in premium and luxury environments, and skilled at presenting to trade, customers, and sommeliers. A critical part of the role is building and deepening relationships within the sommelier community and identifying the right image-building opportunities to elevate the portfolio in market.

Office/ Location: 3x out of our NYC Office, and in market based on business needs.

Compensation: $101,000-$126,000/ annually + bonus

Job responsibilities

Localize Brand Programming

• Identify local market opportunities for assigned brands within New York City, with a focus on high-impact, image-building activations and flagship moments.
• Organize wine maker visits, schedule and guest lists
• Host trade focused dinners and events to drive engagement and influence in the vibrant NYC wine community
• Support the adaptation and localization of brand programming to meet specific market, account, and distributor needs, in alignment with Brand Team direction.
• Help manage local brand programming execution, track performance, support ROI analysis, and contribute to post-activity recaps.
• Partner with Brand Teams and Market Sales teams to develop local programming ideas and support activation logistics, account opportunities, community connections, and local influencer engagement.
• Assist in managing the A&P budget by tracking spend, identifying risks and opportunities, and providing data-based recommendations to market leadership.
• Serve as a liaison between Brand Teams and Sales Teams to ensure alignment against both sales objectives and brand equity goals.

Business Development

• Leverage competitive intelligence and business insights to identify market opportunities and inform local activation strategy.
• Spend significant time in the field selling in and activating programs at the account level in partnership with account leads.
• Identify new account opportunities for Commercial Sales Team evaluation and support account leads in pitching programming and strengthening customer relationships.
• Build strong awareness of competitive activity and evolving consumer behavior through regular engagement with accounts, HNWIs, and champagne consumers.
• Translate field insights into actionable recommendations for new tactics that can unlock placements, increase visibility, and drive velocity.
• Participate in budget planning for the market and represent local business needs and opportunities.

Local Market Management

• Coordinate with distributors and Commercial Sales teams to support Winemaker and Maison visits, including planning and product availability.
• Assist in the management of local POSM in partnership with Account Leads to ensure premium, on-brand execution.
• Prepare for and participate in GSMs and distributor meetings.
• Act as a connector between brand vision and local market execution, ensuring strategies are effectively translated into market action.
• Communicate plans, tools, and priorities downstream to Commercial teams, while elevating opportunities, risks, and market needs upstream to Brand Teams.
• Deliver executional excellence in market, ensuring all activations and brand presence reflect luxury standards.
• Serve as both a guardian of brand image and a market advocate, applying strong judgment to determine which accounts and activations align with prestige positioning and long-term image-building goals.
• Elevate distributor, trade, and internal stakeholder understanding of how the brands should appear and perform at the point of purchase.
• Support placements in key accounts as a visible voice of the brand through staff trainings, vintage tastings, buyer and consumer engagement, and wine dinners, particularly when winemakers are not available.
• Drive portfolio value with emphasis on vintages, prestige marques, and high-value brand-building opportunities.
• Build and maintain relationships with key customers, local influencers, and members of the sommelier community.
• Support local 360° programming across subchannels, including high-profile opportunities such as the US Open and art fair activations.

Profile

Education

Professional Experience

3+ years of experience in field marketing, trade marketing, brand marketing, sales, or a related commercial role, preferably in wine & spirits, luxury goods, or hospitality.

Practical/Technical Knowledge

• Strong knowledge of the Champagne and Sparkling category preferred, including familiarity with prestige cuvées, vintages, and luxury account strategy.
• Demonstrated ability to build relationships with trade, customers, distributors, and the sommelier community.
• Excellent presentation, communication, and interpersonal skills, with the polish and confidence to represent luxury brands in high-profile environments.
• Strong commercial acumen, including budget awareness, ROI mindset, and understanding of market performance drivers.
• Highly collaborative, organized, and comfortable operating cross-functionally.
• Must be based in New York City and able to spend substantial time in market.

Health and Wellness: medical, dental, vision, mental health support resources, fertility and family building programs. Financial Benefits: competitive salary, retirement savings plan (e.g., 401(k) with company match),financial coaching, legal resources, commuter benefits, pet, renter, home and auto group rates, life insurance and disability coverage. Work-Life Balance: hybrid work schedule, generous paid time off (PTO) policy, including vacation, sick leave, personal and wellness days andpaid parental leave. Professional Development: opportunities for training and continuing education, tuition reimbursement. Employee Perks: Plum Benefits and Perkspot.

External applicants must be currently authorized to work in the United States on a full-time basis.

Moët Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moët Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.

Crafting Dreams Starts With Yours

At LVMH, people make the difference in the art of crafting dreams.
Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community.
Join us at LVMH, where your talent is at the heart of our collective successes.