Brand Manager, Moet & Chandon

LVMH; New York (NY); Hybrid; USD 110,000 - 137,000; Full time

Benefits offered by this job

Health and wellness benefits

Hybrid work schedule

PTO and parental leave

Retirement savings plan (401(k) with

Employee perks: Plum Benefits and Perk

Job summary

Moët Hennessy USA, Inc. in the U.S. market seeks a Brand Manager for Moët & Chandon. You will lead consumer-centric marketing across 360 campaigns, partnering with Maisons, Brand Director, and cross-functional teams to drive demand and premium wine positioning.

The role requires 5+ years in brand marketing, strong analytical skills, and the ability to manage budgets and agencies. Hybrid work in NYC with a generous benefits package and compensation in the six-figures.

Qualifications

• 5+ years of brand marketing experience, preferably in culture-first consumer goods or U.S. wines and spirits.
• Bachelor’s Degree or MBA and/or years of equivalent experience.
• Strong analytical and financial skills with ability to lead agencies and cross-functional teams.

Responsibilities

• Lead Brand Strategy & Annual Planning with consumer insights and clear KPIs.
• Translate guidelines into local toolkits, launch plans and execution roadmaps.
• Develop original ideas aligned with tennis and F1 culture; manage A&P deployment.
• Lead integrated 360 campaigns across media, PR, shopper marketing and e-commerce.
• Collaborate with Sales and Trade Marketing to optimize visibility and distribution.
• Deliver premium experiences and ensure brand standards for events and tastings.
• Drive performance by tracking depletions, sell-out and campaign results; manage budgets.

Skills

Brand marketing

Strategic thinking

Leadership

Communication

Project management

Education

Bachelor's Degree

MBA (preferred)

Tools

PowerPoint

Excel

Job description

Are you ready for a world of possibilities?

You embark on a career journey with the leaders of luxury wines, champagnes, and spirits, within the prestigious LVMH Group. From nature to communities, you’ll craft unforgettable experiences that drive the collective success of our 26 Maisons – each one with a unique heritage and set within the most remarkable terroirs the world has to offer. You enter a world of possibility where career development opportunities across our Maisons, our 5 global regions, and the entire LVMH Group, are unmatched. You join a passionate community of talents that spans four generations and combines a wealth of roles and skillsets from the roots of the vine to the glass and everything in between. You discover our essential relationship with our terroirs, and how we nurture and preserve the soils which are the source of our singular products. Our global Living Soils Living Together program has four key commitments for 2030: regenerating soils, mitigating our climate impact, engaging society, and empowering our people. You will share in our passion for hosting, for art-de-vivre as well as our pride in creating products that celebrate life’s most memorable milestones, while always experienced through measured, responsible tasting.

Moët Hennessy is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally. If you want to inspire and be inspired, to craft experiences and experience the best in craftsmanship, this is where you’ll flourish.

The Brand Manager, Moët & Chandon plays an essential operational and execution role in driving consumer-centric marketing strategy across the U.S. market in alignment with the MHUSA 2030 strategy.

This role drives consumer demand and commercial growth through integrated 360 campaigns and programs End to End / from media to shelf (retail, on-premises and e-commerce) protecting the Moët & Chandon’s premium positioning and wine credentials.

Under the strategic direction of brand leadership, this experienced marketer independently leads assigned 360 E2E projects from brief to evaluation, mobilizing agencies and cross-functional partners to deliver measurable results and impact.

Office/Location: Hybrid 3x a week based out of NYC Office

Compensation: $110,000-$137,000/ annually + bonus

Job responsibilities

Brand Strategy & Annual Planning

• Contribute to the annual brand plan using consumer, category and commercial insights to develop recommendations aligned with the brand Job to be Done in the US
• Translate global brand guidelines and "big ideas" into actionable local toolkits, platforms, launch plans, and execution roadmaps with clear objectives, audiences, budgets and KPIs. in partnership with the Maisons and Brand Director.
• Ability to develop original, culturally relevant ideas while staying close to shifts in sport, entertainment, hospitality and consumer behavior to identify opportunities for Moët & Chandon. Passion and experience in Tennis and F1 culture is a plus.
• Lead the planning and management of the A&P deployment strategy alongside Strategy & Business Planning and Finance to ensure resources are optimized against strategic priorities.

Integrated Marketing and Commercial Execution

• Lead integrated 360 campaigns across media, creators, PR, experiences, shopper marketing and e-commerce, connecting creative ideas to trial and purchase.
• Turn partnerships into scalable consumer demand platforms to drive cultural currency and brand love/relevance while unlocking commercial opportunities, with clear paths to purchase and retailer activation, making it easy for consumers to find and buy Moët & Chandon
• Partner with Sales, Field and Trade Marketing to develop practical sell-in stories and sell-through programs that improve visibility, distribution and rate of sale.
• Deliver meticulously curated luxury experiences, including at the US Open and F1. Personally review guest journeys, venues, staging, materials, service and wine presentation; ensure every detail meets Brand standards.

Business Performance & Budget Management

• Drive Commercial strategy by Analyzing depletions, sell-out, distribution, velocity, pricing, share and campaign results; explain what is driving performance and recommend corrective actions.
• Own assigned A&P budgets, forecasts, purchase orders and reconciliation in partnership with Finance; maintain accurate reporting in MAP and deliver planning inputs on time.
• Set program KPIs with partners, evaluate commercial and brand outcomes, and recommend investment adjustments based on evidence.

Project Leadership & Ways of Working

• Own timelines, responsibilities and dependencies for assigned programs. Lead working sessions, follow through on decisions and escalative? becomes early with solutions and trade-offs.
• Bring a clear creative vision and original concepts to the table; develop ideas independently and use agencies to refine and execute them. Set clear briefs and challenge creative quality against brand and business objectives.
• Coordinate Maison and market partners; confirm approvals, POS quantities, sampling, logistics and field readiness, tracking deployment through completion.
• Deliver accurate, audience-ready presentations and toolkits. Use approved technology and AI responsibly to improve efficiency, with human review and protection of confidential information.

Profile

Education:

Bachelor’s Degrees, or MBA Degree and/or years of equivalent experience.

Professional Experience & Skills:

5+ years of brand marketing experience, preferably in Culture first consumer goods or U.S. wines and spirits industries, with independent campaign ownership.

Practical/Technical Knowledge

• Experience with scaled premium brands is especially relevant.
• Strong analytical and financial skills, including interpreting syndicated and internal sales data, managing budgets and translating findings into recommendations.
• Demonstrated commercial results
• Proven ability to lead agencies and complex cross-functional projects from brief to delivery, balancing multiple priorities with disciplined follow-through.
• Demonstrated original creative thinking and cultural awareness; a discerning eye for design, hospitality and the detail required for premium execution.
• Understanding of U.S. commercial channels; three-tier distribution and responsible alcohol marketing knowledge preferred. Prior wine expertise is not required; genuine appreciation of craftsmanship and curiosity about Champagne is essential.
• Build wine knowledge proactively and partner with experts to deliver credible tastings, trade education and collector experiences, with appropriate audiences, settings and storytelling.
• Outstanding written, verbal, and interpersonal skills with the executive presence needed to interact seamlessly with external VIPs, global Maison teams, and internal executive leadership. Comfortable presenting to an audience and gifted storyteller via PowerPoint
• Strong time management, project management and organizational skills.
• AI competencies a plus, (copilot)

Additional information

Health and Wellness: medical, dental, vision, mental health support resources, fertility and family building programs. Financial Benefits: competitive salary, retirement savings plan (e.g., 401(k) with company match),financial coaching, legal resources, commuter benefits, pet, renter, home and auto group rates, life insurance and disability coverage. Work-Life Balance: hybrid work schedule, generous paid time off (PTO) policy, including vacation, sick leave, personal and wellness days andpaid parental leave. Professional Development: opportunities for training and continuing education, tuition reimbursement. Employee Perks: Plum Benefits and Perkspot.

External applicants must be currently authorized to work in the United States on a full-time basis.

Moët Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moët Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.

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