Associate Director, Paid Social & Direct IO Activation

OMD

New York (NY)

On-site

USD 70,000 - 125,000

Full time

8 days ago

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Job summary

OMD USA is seeking an Associate Director, Digital Activation to lead strategic digital media initiatives, focusing on paid social and Direct IO. You will collaborate with Display, Programmatic, and Offline teams to drive client results across major platforms including Meta, TikTok, Snapchat, and Pinterest.

The role reports to the Director and requires 4+ years in digital activation, strong leadership, and client-facing excellence.

Qualifications

4+ years in digital activation including paid social and direct IO
Hands-on proficiency across major paid social platforms (Meta, TikTok, LinkedIn, Snapchat, Pinterest)
Proven track record negotiating and executing direct publisher IOs and custom content programs
Strong knowledge of the broader digital ecosystem and cross-channel alignment
Proven leadership to organize teams, meet deadlines, and drive updates to agency leadership
Experience managing vendor relationships and platform testing (alphas/betas)

Responsibilities

Develop long-term execution plans from client objectives, implementing plans and achieving KPIs
Analyze data to extract insights and tell the client story
Lead and supervise junior team members, allocate resources, and ensure timely delivery
Present strategic and tactical plans to clients, staff, and internal teams
Provide regular insight and training to develop junior staff
Forecast, budget, pace, create, and optimize campaigns across Paid Social and Direct IO
Coordinate with publishers, vendors, and internal teams for IO execution, trafficking and reporting
Oversee Paid Social activation across Meta, TikTok, Snapchat, Pinterest and other platforms
Identify campaign expansion opportunities with client objectives