Paid Social Director — Strategy, Leadership & Growth

OMD; New York (NY); On-site; USD 90,000 - 170,000; Full time

Job summary

OMD is seeking a Paid Social Media Director to lead the Paid Social function across client accounts, shaping strategy and directing junior team members. You will drive campaign management, partner with organic social teams, and ensure delivery aligns with client goals.

You will own overall paid social strategy, mentor the team, and collaborate with COE and other functions to expand services and channels while maintaining a high standard of client satisfaction.

Qualifications

• Bachelor’s degree or relevant post-secondary education, training, or equivalent experience.
• Be a proactive self-starter with strong organizational skills.
• Polished presentation, communication, and analytical abilities.
• Know the difference between features and benefits and how to sell and deliver value!
• Deep understanding of the interactive marketing landscape.
• General knowledge of direct and brand marketing principles and strategies.
• Experience in online media sales and/or interactive ad agency environment.

Responsibilities

• Lead paid social strategy and execution across client books, ensuring alignment with business goals.
• Determine how to use Paid Social resources most efficiently and plan succession for resources.
• Lead hiring and development for Social team members and collaborate with cross-functional partners.
• Coordinate with strategy, planning, and technical teams to integrate social initiatives with broader campaigns.
• Advise clients and internal teams on best practices and new approaches to scale paid social performance.

Skills

Campaign management

Leadership

Strategic planning

Presentation skills

Analytical skills

Marketing principles

Interactive advertising experience

Education

Bachelor’s degree or post-secondary education

Job description

OMD is seeking a Paid Social Media Director to lead the Paid Social function across client accounts, shaping strategy and directing junior team members. You will drive campaign management, partner with organic social teams, and ensure delivery aligns with client goals.

You will own overall paid social strategy, mentor the team, and collaborate with COE and other functions to expand services and channels while maintaining a high standard of client satisfaction.