Associate Director, Paid Social & Digital IO

OMD; New York (NY); On-site; USD 70,000 - 125,000; Full time

Job summary

OMD USA is seeking an Associate Director, Digital Activation to lead strategic digital media initiatives, focusing on paid social and Direct IO. You will collaborate with Display, Programmatic, and Offline teams to drive client results across major platforms including Meta, TikTok, Snapchat, and Pinterest.

The role reports to the Director and requires 4+ years in digital activation, strong leadership, and client-facing excellence.

Qualifications

• 4+ years in digital activation including paid social and direct IO
• Hands-on proficiency across major paid social platforms (Meta, TikTok, LinkedIn, Snapchat, Pinterest)
• Proven track record negotiating and executing direct publisher IOs and custom content programs
• Strong knowledge of the broader digital ecosystem and cross-channel alignment
• Proven leadership to organize teams, meet deadlines, and drive updates to agency leadership
• Experience managing vendor relationships and platform testing (alphas/betas)

Responsibilities

• Develop long-term execution plans from client objectives, implementing plans and achieving KPIs
• Analyze data to extract insights and tell the client story
• Lead and supervise junior team members, allocate resources, and ensure timely delivery
• Present strategic and tactical plans to clients, staff, and internal teams
• Provide regular insight and training to develop junior staff
• Forecast, budget, pace, create, and optimize campaigns across Paid Social and Direct IO
• Coordinate with publishers, vendors, and internal teams for IO execution, trafficking and reporting
• Oversee Paid Social activation across Meta, TikTok, Snapchat, Pinterest and other platforms
• Identify campaign expansion opportunities with client objectives

Skills

Paid social

Direct IO

Digital activation

Leadership

Client management

Data analysis

Budgeting

Go-To-Market strategies

Vendor relationships

Campaign optimization

Education

Bachelor's degree in Marketing/Advertising/Related field

Tools

Meta Ads Manager

TikTok Ads Manager

LinkedIn Ads

Snap Ads Manager

Pinterest Ads

CM360

DV/IAS

Prisma

Job description

Agency

Omd

Job Function

Media

Job Subfunction

Performance Media

Job Description

OMD Associate Director, Digital Activation

(Digital IO + Paid Social a must!)

Overview

MOST CREATIVE MEDIA AGENCY NETWORK | 11 TIMES IN A ROW BY THE GUNN REPORT ADWEEK’S GLOBAL MEDIA AGENCY OF THE YEAR 2019 & 2020

OMD USA is a proud part of the global OMD network. In the US, we have 2,250+ people across 9 offices, dedicated to delivering insights that unlock demand potential, ideas that ignite consumer desire and results that accelerate business growth for our clients. We are a dynamic, creative and influential agency network that collectively combines to make OMD the most awarded agency network in the world.

Reporting to the Director, the Associate Director will be responsible for providing strategic leadership and ensuring client satisfaction through effective client and team management and partnership with creative and other agencies. As a leader within the digital activation team responsible for the execution of Paid Social and Direct IO media, you will be expected to forge deep partnerships across Display, Programmatic, and Offline media teams.

Responsibilities

• Demonstrate strategic insight to develop long-term execution plans from client’s stated business objectives, implement those plans, and achieve key metrics (KPIs) as defined by the client.
• Analytical ability to extract insights/actions from data and relate the “story” back to client’s business goals.
• Organizational and leadership capabilities to assign resources, track progress, assist in execution, and consistently plan programs through supervision of junior team members.
• Effectively present strategic and tactical plans to clients, staff, and internal teams.
• Provide regular insight and training to challenge and develop junior team members.
• Facilitate and manage forecasting, budgeting, pacing, campaign creation, and optimization across Paid Social and Direct IO campaigns.
• Partner with publishers, vendors, and internal teams to support Direct IO campaign execution, trafficking, delivery, optimization, and reporting.
• Oversee Paid Social campaign activation and optimization across key social platforms, including Meta, TikTok, Snapchat, Pinterest, and other relevant platforms.
• Understanding of business concepts and client objectives to identify campaign expansion opportunities.
  

Qualifications

• 4+ years of prior experience in digital activation, with experience leading hands-on-keyboard traders across paid social and direct IO channels.
• Demonstrates hands-on proficiency across major paid social Ads Managers (Meta, TikTok, LinkedIn, Snap, Pinterest) and direct publisher IO execution.
• Proven track record in negotiating, executing, and overseeing direct publisher insertion orders, custom content programs, and high-impact digital buys.
• Strong knowledge of the broader digital ecosystem, partnering closely with programmatic leads on cross-channel audience alignment.
• Proven leadership ability to organize the team, meet campaign deadlines, execute timely creative refreshes, and proactively escalating key updates to agency leadership.
• Experience driving vendor relationships, joint business reviews, and team innovation via platform alphas, betas, and new ad formats.
• Strong client presence with experience composing and presenting quarterly Go-To-Market (GTM) strategies, translating trading mechanics into insights, and running ongoing status meetings.
• Functional command of ad tech infrastructure (CM360, DV/IAS, Prisma) while enforcing strict QA and campaign management protocols.
  

$70,000 - $125,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

,

$70,000 - $125,000