Associate Director, Paid Search & Growth Strategy

Interpublic; New York (NY); Hybrid; USD 120,000 - 130,000; Full time

Job summary

Omnicom Media in New York is seeking an Associate Director of Paid Search to lead high-impact search and social programs for multiple clients. You will mentor a talented cross-functional team, shape media strategies, and ensure flawless execution across channels.

The role emphasizes budgeting, performance optimization, and close collaboration with clients and partners. You will stay ahead of industry trends, develop best practices, and drive scalable campaigns that deliver measurable business

Qualifications

• Extensive account management and performance media experience.
• Proven leadership of cross-functional teams and mentorship.
• Strong experience in paid search and paid social campaigns over $1M annually.
• Ability to analyze attribution reports and optimize budgets.

Responsibilities

• Serve as a resource for Managers, Sr. Associates, and Associates for advice and counsel as well as career development, training and motivating the team.
• Recommend targeted, innovative media vehicles consistent with client’s strategies and objectives.
• Become an expert in the client’s business and builds trusted partnerships with all levels of clients.
• Develop, document, and implement Paid search and social media best practices within client accounts; stay on top of latest digital trends.
• Oversee Asana for task management and team collaboration.
• Key participant in strategic media planning and execution.
• Accountable for oversight of team structure and all day-to-day operations within the team for Paid Search and Paid Social.
• Recognize and act on opportunities to grow business.
• Develop, document, and implement Paid media best practices within client accounts.
• Responsible for QA of initial campaign sell build outs; ensure tracking, budgets, audiences, creatives, and timing are correct.
• Oversee client budgets to ensure plans do not exceed Media Authorizations; report budgets and commissions to internal finance teams.
• Master, identify and communicate trends in search and client industries.
• Create and present case studies, POVs, etc.
• Experience analyzing multi-touch attribution reports (Nielsen, IRI, etc.).
• Analyze search planning budgets, of assigned accounts, to identify strengths and weaknesses and ensure proper financial allocation.

Skills

Paid search management

Paid social advertising

Team leadership

Client relations

Budget management

Cross-channel planning

Tools

Asana

Nielsen

IRI

Job description

Omnicom Media in New York is seeking an Associate Director of Paid Search to lead high-impact search and social programs for multiple clients. You will mentor a talented cross-functional team, shape media strategies, and ensure flawless execution across channels.

The role emphasizes budgeting, performance optimization, and close collaboration with clients and partners. You will stay ahead of industry trends, develop best practices, and drive scalable campaigns that deliver measurable business