Associate Director, Paid Search Strategy

OMD; Chicago (IL); On-site; USD 70,000 - 125,000; Full time

Job summary

Omnicom seeks an Associate Director, Paid Search to lead strategic planning and day-to-day management of client campaigns. You will educate, mentor, and guide junior teammates, while partnering with senior leadership on strategic initiatives.

You will oversee forecasting, budgeting, and resource allocation, ensuring campaigns meet client goals. This role emphasizes collaboration across teams and delivering data-driven insights to drive growth.

Qualifications

• Relevant post-secondary education, training, or equivalent experience.
• 6+ years of relevant Paid Search Experience and 4+ years managing junior team members.
• In-depth understanding of Paid Search campaign management and optimization practices; good knowledge/understanding of social, video, search retargeting, and other online advertising opportunities.
• Deep understanding of search engine algorithms and best practices.
• Hands on keyboard experience with: Google Ads, MSFT Ads
• Hands on keyboard experience with bid management tools like SA360, SKAI or Marin
• Hands on keyboard experience with Adobe or Google Analytics
• Experience troubleshooting site tags
• Experience in multiple AI buying agents such as Google, Bing Performance Max
• Advance usage of Scripts
• Strong analytical skills and ability to leverage data to drive decision-making.
• Be a proactive self-starter who enjoys a fast-paced, results-oriented agency and work environment
• Be a team player and committed to training, and cross-functional collaboration and communication
• Have strong management, mentoring, coaching and career/growth facilitation skills with your direct team
• Have strong program management and organizational skills, being able to manage multiple projects, deadlines and priorities with ease
• Excellent communication and presentation skills, both written and verbal.
• Experience leading and managing teams, with a proven ability to develop and mentor talent.
• Test, Learn and Scale mindset

Responsibilities

• Paid Search Strategic Planning: Develop long-term execution plans that align with client business objectives.
• Implement these plans and track key performance indicators (KPIs) to measure success.
• Paid Search Data Analysis: Demonstrate analytical skills to extract meaningful insights from data.
• Relate these insights back to client business goals and identify actionable recommendations.
• Team Leadership: Lead and manage a team of search professionals, assigning tasks, tracking progress, and ensuring consistent campaign execution.
• Provide regular training and mentorship to develop junior team members.
• Client Communication: Effectively present strategic and tactical plans to clients, staff, and internal teams.
• Build strong relationships with clients and maintain open communication.
• Paid Search Financial Management: Oversee forecasting, budgeting, and pacing for search campaigns.
• Ensure efficient allocation of resources and optimize campaign performance within budget constraints.
• Business Acumen: Understand business concepts and client objectives to identify opportunities for campaign expansion and growth.
• Asset Creation: Support the team in the strategic vision of all paid search asset creation with a test/learn/scale mindset
• Quality Assurance: Act as a quality assurance check all paid search account management deliverables
• Cross Team Collaboration: Working with broader investment / strategic leadership
• Thought Leadership: Drives best practices in managing platform execution and produces POVs

Skills

Strategic planning

Team leadership

Data analysis

Paid search optimization

Communication

Budget management

Campaign performance

Education

Relevant post-secondary education, training, or equivalent experience

Tools

Google Ads

MSFT Ads

SA360

SKAI

Marin

Adobe Analytics

Google Analytics

Job description

Omnicom seeks an Associate Director, Paid Search to lead strategic planning and day-to-day management of client campaigns. You will educate, mentor, and guide junior teammates, while partnering with senior leadership on strategic initiatives.

You will oversee forecasting, budgeting, and resource allocation, ensuring campaigns meet client goals. This role emphasizes collaboration across teams and delivering data-driven insights to drive growth.