Senior Director, Paid Search — Strategy & Growth

Interpublic; New York (NY); Hybrid; USD 120,000 - 230,000; Full time

Job summary

Omnicom, a leading global marketing and communications company, seeks a Senior Director of Paid Search to provide strategic leadership and oversee the search program for multiple client accounts. You will shape long-term plans, set KPI-driven targets, and mentor a high-performing team of search professionals.

You will partner with clients and internal teams to translate business goals into effective paid search strategies, drive innovation with AI-enabled tools, and optimize spend to maximize

Qualifications

• 10+ years of Paid Search experience and 6+ years managing junior team members
• Deep knowledge of paid search campaign management and optimization best practices
• Hands-on with Google Ads and Microsoft Ads

Responsibilities

• Develop long-term Paid Search plans aligned with client objectives
• Analyze data to extract insights and drive recommendations
• Lead and mentor a team of search professionals with regular training
• Present strategic plans to clients and internal teams; build client relationships
• Oversee forecasting, budgeting and pacing for campaigns within budget
• Drive cross-team collaboration and introduce new ideas with vendors and tech

Skills

Leadership

Strategic Planning

Analytics

Client Relations

Team Management

Education

Post-secondary education or equivalent experience

Tools

Google Ads

MSFT Ads

SA360

SKAI

Marin

Adobe Analytics

Google Analytics

Job description

Omnicom, a leading global marketing and communications company, seeks a Senior Director of Paid Search to provide strategic leadership and oversee the search program for multiple client accounts. You will shape long-term plans, set KPI-driven targets, and mentor a high-performing team of search professionals.

You will partner with clients and internal teams to translate business goals into effective paid search strategies, drive innovation with AI-enabled tools, and optimize spend to maximize