Paid Social & Digital Strategy Lead

Omnicom Media; New York (NY); On-site; USD 50,000 - 95,000; Full time

Job summary

Omnicom Media in New York, NY is seeking a senior digital media professional to lead paid social optimizations, forecasting, and campaign management across multiple client initiatives. You will leverage advanced search and social knowledge, monitor trends, and drive data-driven strategies to improve visibility, engagement, and ROI.

In this role you will lead components of larger initiatives, oversee daily team activities, and collaborate with account leads to meet client goals.

Responsibilities

• Paid social optimizations (proactive and reactive).
• Forecasting and opportunity/gap analysis.
• Campaign management tools, including bid rules/management.
• Advanced search engine or social knowledge.
• Monitoring new search or social trends and products and evaluating application to client.
• Drive overall digital strategy and associated tactics to meet client’s goals, working closely with account lead(s).
• Addresses non-routine problems and contributes to process improvements, applying experience and judgment to deliver effective outcomes.
• May oversee the daily activities of team members within a defined area.
• Drives measurable business outcomes by amplifying online presence and optimizing performance across digital channels, including Search (paid and organic), Social, Programmatic, Addressable media, and E-commerce platforms.
• Develops and executes data-driven strategies to improve visibility, engagement, conversion, and return on investment through targeted, personalized, and automated media delivery.
• Leverages performance data, audience signals, and real-time insights to optimize media activations, including programmatic buying, bidding strategies, targeting, and budget allocation.

Job description

Omnicom Media in New York, NY is seeking a senior digital media professional to lead paid social optimizations, forecasting, and campaign management across multiple client initiatives. You will leverage advanced search and social knowledge, monitor trends, and drive data-driven strategies to improve visibility, engagement, and ROI.

In this role you will lead components of larger initiatives, oversee daily team activities, and collaborate with account leads to meet client goals.