Associate Director, Omnichannel Marketing Execution

Scorpion Therapeutics; Chicago (IL); On-site; USD 150,000 - 210,000; Full time

Job summary

Scorpion Therapeutics is seeking an Associate Director of Omnichannel Marketing Execution to translate brand strategies into dynamic, trigger-based customer journeys for HCP and patient/DTC audiences across multiple brands. Based in Chicago, this role requires at least three days in-office per week and leadership of end-to-end omnichannel programs.

You will define segmentation, craft real-time campaigns, and oversee technical builds across Veeva CRM and marketing orchestration platforms,

Qualifications

• Bachelor's degree in marketing or related field.
• 7–10 years in pharma/biotech marketing with omnichannel or CRM experience.
• Experience building trigger-based customer journeys.
• Familiarity with FDA regulations governing promotional communications.

Responsibilities

• Develop and optimize end-to-end journey blueprints.
• Define audience segmentation and channel strategies.
• Design real-time, behavior-triggered campaigns with next-best-action logic.
• Oversee technical build and execution through Veeva CRM and marketing orchestration platforms.
• Collaborate with brand teams, analytics, medical, market access, and external agencies.
• Manage journey performance and continuous improvement via test-and-learn plans.
• Partner with data infrastructure teams for real-time signals.

Skills

Omnichannel marketing

People management

Stakeholder management

HCP marketing

DTC marketing

Education

Bachelor's degree in marketing or related field

Tools

Veeva CRM

HubSpot

Marketo

Salesforce

Job description

Role

Associate Director of Omnichannel Marketing Execution, translating brand strategies into dynamic, trigger-based customer journeys for HCP and patient/DTC audiences across multiple brands.

Responsibilities

• develop and optimize end-to-end journey blueprints
• define audience segmentation and channel strategies
• design real-time, behavior-triggered campaigns incorporating next-best-action logic
• oversee technical build and execution through Veeva CRM and marketing orchestration platforms
• Collaborate with brand teams, analytics, medical, market access, and external agencies
• manage journey performance and continuous improvement via test-and-learn plans
• partner with data infrastructure teams for real-time signals

Requirements

• Bachelor's in marketing or related field
• 7–10 years in pharma/biotech marketing with omnichannel or CRM strategy experience, including building trigger-based customer journeys
• working knowledge of Veeva CRM, HubSpot, Marketo, or Salesforce
• experience in HCP and patient/DTC marketing
• people management skills
• strong stakeholder management in a matrixed environment
• familiarity with FDA regulations governing promotional communications

Preferred

• multi-brand experience
• CDP concepts
• exposure to regulated environments

High-Value

• pharmaceutical/biotech industry
• omnichannel
• trigger-based customer journeys
• Veeva CRM
• HCP and patient/DTC segments
• regulated pharma environment

Work Setup

based in Chicago, requiring at least three days in-office per week.