Associate Director, Marketing

Scorpion Therapeutics; Pennsylvania; On-site; USD 150,000 - 205,000; Full time

Job summary

Scorpion Therapeutics in the United States seeks an Associate Director of U.S. Marketing to lead foundational customer strategy for launch, including segmentation and market research to inform campaigns.

You will partner with the agency of record on branded campaigns and lead the Customer Agile Team to plan omnichannel promotion and cross‑functional execution. Responsibilities include defining PSP goals, managing budgets, integrating learning plans with L&D, and ensuring regulatory‑compliant

Qualifications

• Bachelor's degree in a related field; MBA or equivalent preferred.
• Minimum 5 years healthcare industry experience with at least 3 years in strategic marketing/brand management.
• Growth mindset, collaboration, business agility and strategic thinking.
• Ability to use data analytics or insights for decisions.
• Strong written and verbal communication; leadership in matrix organizations.
• Understanding of omnichannel marketing (digital and non-digital) and ethics.

Responsibilities

• Lead foundational customer strategy and planning for launch, including segmentation via market research.
• Partner with Agency of Record on planning and executing branded/creative campaigns.
• Lead Customer Agile Team to plan and execute omnichannel promotional strategy.
• Develop and track KPIs across launch phases; ensure cross-functional alignment.
• Lead OPDP submission planning/execution for launch.
• Identify opportunities to optimize customer experience and develop a CX roadmap.
• Act as brand lead for Marketing Model; coordinate with L&D on launch learning plans.
• Manage budgets and planning processes; collaborate across Immunology CATs.
• Patient Support marketing: define PSP goals, budget, SOPs, and launch readiness; manage day-to-day operations.
• Liaise with cross-functional partners to ensure compliant materials and vendor management.

Skills

Strategic thinking

Problem solving

Analytical thinking

Planning

Data analytics

Written/verbal communication

Leadership

Collaboration

Growth mindset

Business agility

Cross-functional collaboration

Omnichannel marketing understanding

Education

Bachelor's degree (BA/BS)

MBA or equivalent preferred

Tools

Jira

Mural

Job description

Key Responsibilities (Associate Director - U.S. Marketing; Physician/HCP, Consumer/HCC, Scientific, Patient Support)

• Lead foundational customer strategy and planning for launch, including customer segmentation via primary/secondary market research.
• Partner with Agency of Record (AOR) on planning and executing branded/creative/market-shaping campaigns.
• Lead Customer Agile Team (CAT) to plan and execute omnichannel promotional strategy.
• Develop and track KPIs across launch phases; ensure cross-functional execution alignment.
• Lead OPDP submission planning/execution for launch.
• Identify and execute opportunities to optimize the customer experience and develop a customer experience roadmap.
• Act as brand lead for the company's Marketing Model; partner with Learning & Development on launch learning plans.
• Manage relevant budgets and planning processes; collaborate across Immunology CATs for cohesion.
• Patient Support marketing: define PSP strategic vision/goals/KPIs; implement new programs (vendor selection, SOPs, budgeting, launch readiness); manage day-to-day case management operations.
• Patient Support: liaison with cross-functional partners (commercial, medical affairs, market access, legal/compliance, pharmacovigilance); manage relationships with pharmacies, infusion centers, provider networks, patient advocacy groups, and vendors; ensure materials/activities comply with laws and regulatory requirements.

Requirements / Qualifications

• Bachelor's degree (BA/BS); MBA or equivalent preferred.
• Minimum 5 years healthcare industry experience, including at least 3 years in strategic marketing/brand management.
• Growth mindset, collaboration, business agility.
• Strategic thinking, problem solving, analytical/critical thinking, planning.
• Ability to use data analytics and/or customer/market insights for decisions.
• Strong written/verbal communication.
• Leadership and ability to influence without direct authority; work in complex/matrix organizations.
• Understanding of omnichannel marketing (digital and non-digital); integrity and ethics.

Preferred Skills

• US commercial and regulatory requirements; Immunology market understanding.
• Agency/vendor management.
• Agile tools (Jira, Mural).