Manager, Omnichannel Specialist

Scorpion Therapeutics; Lexington (MA); On-site; USD 140,000 - 190,000; Full time

Job summary

Scorpion Therapeutics in Lexington, MA is seeking a seasoned healthcare marketing professional to define HCP omnichannel execution standards, sequence channels, and build scalable playbooks that translate engagement strategies into feasible activation plans.

You will partner with brand teams, media architects, and cross-functional pods to drive readiness, QA, and full-funnel measurement, while ensuring regulatory compliance and privacy standards across campaigns.

Qualifications

• Bachelor's degree required; MBA or advanced degree preferred.
• 5-7+ years in pharma/biopharma/healthcare marketing.
• Experience designing/executing HCP omnichannel campaigns and advisory roles.

Responsibilities

• Define HCP omnichannel execution standards and enterprise best practices.
• Serve as SME for brand teams, pods, and media architects on feasibility and pitfalls.
• Set readiness/QA expectations and diagnose recurring issues.
• Enable full-funnel measurement and address gaps in tracking.
• Standardize test-and-learn designs and document learnings for playbooks.
• Provide regular performance readouts and feed insights to planning backlog.
• Support compliance and safety aligned with governance and privacy standards.

Skills

HCP omnichannel execution

Stakeholder advisory

Data analysis & measurement

Regulatory/compliance knowledge

Education

Bachelor's degree

MBA or advanced degree

Tools

Marketing analytics platforms

Job description

Position Summary:

Provide HCP omnichannel execution guidance and best practices to help brand teams and agile pods translate engagement strategies into coordinated, feasible channel activation by standardizing runbooks, answering execution questions, and scaling learnings across brands.

Key Responsibilities:

• Define HCP omnichannel execution standards and maintain enterprise best practices (segment/eligibility rules, trigger logic, channel sequencing/cadence)
• Provide consultative execution support as an SME for brand teams, Media Architects, and pods (feasibility, dependencies, common execution pitfalls)
• Set readiness and quality expectations (launch-readiness and QA requirements; diagnose recurring execution issues)
• Enable full-funnel measurement and tracking (HCP engagement and adoption metrics; resolve measurement gaps)
• Enable test-and-learn execution (standardize experiment designs/templates: A/B sequencing, cadence, segment/eligibility, message/CTA, channel-mix; document learnings for playbooks)
• Report performance and learnings (standardized snapshots and post-sprint/post-campaign readouts; feed learnings to pods to inform plans/backlog)
• Support compliance and safety (aligned to internal governance, privacy/consent, FDA standards; flag risks and escalates?)

Qualifications:

• Bachelor's degree required; MBA or advanced degree preferred
• 5-7+ years in pharma/biopharma/healthcare marketing, communications, advertising/paid media; experience designing/executing/advising HCP omnichannel campaigns (segmentation, channel sequencing, trigger logic, full-funnel tracking)
• Proven SME/advisory experience for brand teams, media architects, or cross-functional pods
• Experience establishing tracking frameworks, analyzing engagement metrics, running test-and-learn experiments, and ensuring regulatory/privacy/internal-review compliance in pharma/healthcare marketing