Associate Director of Food Service

The EVERY Company; San Francisco (CA); On-site; USD 173,000 - 215,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401k matching

Stock options

Weekly catered lunches

Flexible PTO

Job summary

EVERY Co. is seeking a senior Food Service Channel Lead to build and execute EVERY's food service go-to-market strategy.

You will manage partners such as brokers, distributors, and GPOs, drive opportunities with national accounts, and lead tastings and menu ideation sessions with culinary teams. The role requires 8+ years in food service sales, a strong network, and the ability to operate as a one-person channel leader while shaping strategy and execution.

Qualifications

• 8+ years of food service sales or commercial experience, including owning a food service channel or national accounts.
• Demonstrated track record of growing food service revenue with quantifiable results.
• Active network with food service brokers, distributors, GPOs, and chain operators.
• Deep understanding of distributor/broker economics, pricing, line reviews, pull-through, and trade spend.
• Experience selling to culinary and purchasing decision-makers; comfortable leading tastings with chefs.
• Entrepreneurial, hands-on, and capable of leading a channel as a one-person team.
• Strong business acumen: channel plan, P&L, forecast, investment case.
• Exceptional communication, negotiation, and relationship-building skills.
• CRM experience (HubSpot).
• Willingness to travel extensively (~50%).
• Bachelor's in Business, Hospitality, Culinary, Food Science, or related field, or equivalent.
• Authorized to work in the United States.

Responsibilities

• Define EVERY's food service go-to-market and target segments.
• Onboard and manage partners: brokers, distributors, GPOs, and platforms.
• Open doors with chains and multi-unit operators, lead tastings and menu ideation sessions.
• Spend time in kitchens to gather feedback and shape product-market fit.
• Collaborate with R&D and Product to tailor formats, pack sizes, and docs.
• Forecast, budget, and report progress to leadership.
• Build the business case for the channel, including headcount and spend.
• Represent EVERY at industry events and train broker/distributor teams.
• Collaborate cross-functionally with Marketing, Supply Chain, Quality/Regulatory, Finance.

Skills

Food service sales

Channel leadership

Networking with distributors

Pricing and trade spend

Tasting/menu ideation

P&L forecasting

Negotiation

Communication

CRM (HubSpot)

Travel 50%

Education

Bachelor's degree or equivalent

Tools

HubSpot

Job description

About usEVERY™ is a leading VC-backed food tech ingredient company and market leader using precision fermentation to create animal proteins without the animal for the global food and beverage industry. EVERY™ is a team of passionate change-makers who are reimagining the factory farm model with a kinder, more sustainable alternative. Leveraging precision fermentation to produce hyper-functional and one-to-one replacement proteins from microorganisms, EVERY™ is on a mission to decouple the world’s proteins from the animals that make them. We are a passionate, determined (and fun!) team with a vital objective, and we're on the lookout for like-minded people to join our mission. For more information, visit www.every.comWith our product now proven and scaling, EVERY™ is entering its next phase of growth, bringing our groundbreaking egg proteins to customers across the global food industry. As part of that growth, we are launching a dedicated Food Service channel, bringing our proteins to the restaurants, bakeries, cafés, institutions, and other operators who feed people every day.

What you'll accomplish

Build the channel strategy: Define EVERY's food service go-to-market, including target segments (chains, independents, bakery,café, commissary, and campus dining), priority applications, route-to-market, pricing structure, and an annual channel plan with clear volume and revenue targets.

Build the route to market: Select, onboard, and manage the partners that get EVERY onto operators' menus: food brokers and sales agencies, broadline and specialty distributors, redistributors, group purchasing organizations (GPOs), institutional caterers, and ordering platforms. Secure distributor listings, negotiate program and partner agreements, and drive pull-through so products move off the shelf, not just onto it.

Win and grow operator accounts: Open doors with chain and multi-unit operators, from culinary and R&D teams to purchasing and leadership. Lead tastings, menu ideation sessions, and product trials, and convert them into menu adoption, limited-time offers (LTOs), and recurring orders.

Be in the field with operators: Spend significant time in kitchens and at operator sites to gather direct feedback on performance, cost-in-use, and kitchen workflow. Use what you learn to assess product-market fit and uncover new applications where EVERY can play.

Shape the product and offer for food service: Partner with R&D, Applications, and Product to translate operator needs into the right formats, pack sizes, specifications, and documentation (spec sheets, nutrition, allergen statements, preparation guides).

Own the numbers: Manage the channel pipeline, forecast, and budget. Track sales, distributor depletions, and trade spend, and report progress against plan to the CRO and leadership team.

Make the case for investment: Start as a one-person team, then build the business case for the people, marketing, sampling, and trade budget the channel needs. Recruit, lead, and develop the food service team as it grows.

Represent EVERY externally: Be the face of EVERY at industry events, distributor food shows, and partner sales meetings. Train broker and distributor sales teams so they can sell EVERY's proteins confidently.

Collaborate cross-functionally: Work closely with Marketing, Supply Chain, Quality/Regulatory, and Finance to deliver a seamless experience, from first sample to on-time delivery.

What you bring (required)

8+ years of food service sales or commercial experience, including at least 3 years owning a food service channel or national accounts for an ingredient or food manufacturer.

Demonstrated track record of growing food service revenue, with results you can quantify (accounts won, distribution gained, volume or revenue growth).

An active network of relationships with food service brokers, broadline and specialty distributors, GPOs, and chain operators, which you can put to work from day one.

Deep understanding of how food service works: distributor and broker economics, program and deviated pricing, line reviews, pull-through, trade spend, and how operators make menu and purchasing decisions.

Experience selling to both culinary and purchasing decision-makers, and comfort leading a tasting or menu ideation session alongside a chef.

Entrepreneurial and hands-on: you have built or relaunched a channel before and are comfortable being a team of one while setting strategy and doing the work.

Strong business acumen: able to build a channel plan, P&L, forecast, and investment case, and to present it to leadership.

Exceptional communication, negotiation, and relationship-building skills.

CRM experience (HubSpot).

Willingness to travel extensively (approximately 50%) to operators, partners, and industry events.

Bachelor's degree in Business, Hospitality, Culinary, Food Science, or a related field, or equivalent experience.

Authorized to work in the United States.

Nice-to-have (but not required)

Experience with egg products, proteins, bakery ingredients, or other specialty or alternative ingredients in food service.

Established relationships with key decision-makers at major foodservice operators, including Aramark and Compass Group, and leading broadline distributors.

Experience launching a new or category-creating product into food service.

Culinary training or a background working in professional kitchens.

Experience in high-growth or startup environments where speed and adaptability are essential.

Experience with K-12, college and university, or healthcare food service programs.

Familiarity with sustainability and clean-label claims in food service menus.

Why you’ll love it here:

Comprehensive benefits: 100% medical, dental, and vision coverage, 401k matching, and stock options

Tasty perks: Weekly catered lunches

Customizable options: FSA, HSA, Commuter, Pet Care, and additional life insurance

Work-life harmony: Flexible PTO and 10+ paid company holidays per year

Onsite conveniences: Free parking and unlimited gym access

Energizing refreshments: Unlimited sparkling water, granola bars, snacks, local coffee, and tea

Exciting socials: Themed happy hours and quarterly company outings

Open communication: Monthly all-hands meetings and direct access to CEO and leadership

Ideal location: Close to Daly City BART and Caltrain stations

Pay Range: $173,000 - $215,000 + Bonus & Stock OptionsAt EVERY™ pay ranges are subject to change and assigned to a job based on the location specific market median of similar jobs according to 3rd party salary benchmark surveys. Individual pay within that range can vary for several reasons including skills/capabilities, experience, and available budget. EVERY’s Dedication to FairnessEVERY is dedicated to building a just environment based on merit and kindess. EVERY’s goal is to have a workplace that enables productivity and meaningful work for individuals from all backgrounds, experiences, and lifestyles, allowing all employees to feel comfortable being their true, authentic selves at work.Legal authorization to work in the U.S. is required.We are not able to sponsor individuals for employment visas for this job. In compliance with federal law, all persons hired will be required to verify personal information and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.If you require a reasonable accommodation to complete a job application or a job interview or to otherwise participate in the hiring process, please contact us at [e-mail]