Associate Director of Catering

Crowne Plaza® Hotels & Resorts; San Mateo (CA); On-site; USD 110,000 - 160,000; Full time

Job summary

Crowne Plaza Hotels & Resorts in California seeks an Associate Director of Catering to lead wedding, social, and special-event sales, partnering with planners and clients to deliver memorable experiences.

You will supervise a high-performing team, collaborate with Operations, Culinary, Banquets, and Revenue Management to ensure flawless event execution, and drive revenue growth through strategic partnerships and market insights.

Qualifications

• Experience in catering sales, weddings, hospitality sales, or event management.
• Strong leadership, communication, and relationship-building skills.
• Proven ability to achieve revenue goals and drive market growth.
• Excellent organizational skills with the ability to manage multiple projects.

Responsibilities

• Lead and grow the wedding, social, and special event segments, developing strategies to maximize revenue and profitability.
• Build and maintain strong relationships with wedding planners, social event organizers, community partners, and prospective clients.
• Oversee the sales process for weddings and social events, including site inspections, proposal development, contract negotiations, and event planning.
• Ensure a seamless and elevated client experience throughout the planning and execution process.
• Collaborate closely with hotel departments, including Operations, Culinary, Banquets, and Revenue Management, to ensure successful event delivery.
• Monitor market trends, competitor activity, and industry developments to identify new business opportunities.
• Prepare forecasts, sales reports, and revenue projections for Director of Sales
• Coach, mentor, and support team members to achieve individual and departmental goals.

Skills

Catering sales

Wedding sales

Hospitality sales

Event management

Job description

Company Description

Crowne Plaza Hotels & Resorts, part of IHG Hotels & Resorts, is designed for guests whose journeys blend work and life. The brand focuses on creating balanced experiences that support connection, collaboration, and well-being. Crowne Plaza hotels deliver warm, unscripted service tailored to busy, blended lifestyles and foster a welcoming sense of belonging across the globe. As a partner in progress for guests and clients, the brand helps celebrate major milestones as well as everyday moments. Guests can also benefit from joining the IHG One Rewards program for additional advantages during their stays.

What you will be doing:

Reporting to the Director, Sales & Catering, responsibilities and essential job functions include but are not limited to the following:

Key Responsibilities:

• Lead and grow the wedding, social, and special event segments, developing strategies to maximize revenue and profitability.
• Build and maintain strong relationships with wedding planners, social event organizers, community partners, and prospective clients.
• Oversee the sales process for weddings and social events, including site inspections, proposal development, contract negotiations, and event planning.
• Ensure a seamless and elevated client experience throughout the planning and execution process.
• Collaborate closely with hotel departments, including Operations, Culinary, Banquets, and Revenue Management, to ensure successful event delivery.
• Monitor market trends, competitor activity, and industry developments to identify new business opportunities.
• Prepare forecasts, sales reports, and revenue projections for Director of Sales
• Coach, mentor, and support team members to achieve individual and departmental goals.

Leadership Responsibilities:

The Associate Director of Catering will directly supervise and provide leadership to:

This role is responsible for fostering a high-performing team culture, providing ongoing training and development, and ensuring accountability for sales performance and client satisfaction.

Qualifications:

• Proven experience in catering sales, wedding sales, hospitality sales, or event management.
• Strong leadership, communication, and relationship-building skills.
• Demonstrated ability to achieve revenue goals and drive market growth.
• Excellent organizational skills with the ability to manage multiple projects simultaneously.
• Knowledge of hotel catering operations, event planning, and contract negotiation.
• Passion for delivering exceptional guest experiences and creating memorable events.

What We Offer

Compensation is fair and equitable, partially determined by a candidate's education level or years of relevant experience. Salary offers are based on a candidate's specific criteria, like experience, skills, education, and training. Crowne Plaza offers a comprehensive benefits package that may include: