Remote Director of HCP Marketing & Omnichannel Strategy

Otsuka America Pharmaceutical Inc.; Augusta (ME); Remote; USD 186,000 - 279,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Prescription drug coverage

Life insurance

AD&D insurance

Short-term disability

Long-term disability

Tuition reimbursement

Student loan assistance

401(k) match

Flexible time off

Paid holidays

Paid leave

Job summary

Otsuka America Pharmaceutical Inc. is seeking a Director of HCP Marketing to design and drive an omnichannel HCP engagement strategy for CNS-related therapies. You will collaborate with sales, medical affairs, and commercial ops to align priorities and optimize brand objectives across channels.

The role emphasizes KOL engagement, speaker programs, and market access pull-through, with a strong focus on data-driven decision making and cross-functional leadership in a remote, full-time capacity.

Qualifications

• 8+ years of pharmaceutical marketing experience, with a focus on HCP engagement, omnichannel marketing, or field sales enablement
• Experience in CNS, psychiatry, neurology, or related therapeutic areas preferred
• Proven ability to develop and execute HCP engagement strategies, including non-personal promotion (NPP)
• Omnichannel marketing expertise across digital and traditional HCP engagement tactics
• Strong analytical skills to leverage data for marketing execution
• Experience planning and managing large investments and marketing budgets

Responsibilities

• Develop and execute the HCP engagement strategy aligned with brand objectives
• Lead omnichannel strategy integrating digital, NPP, and personal engagement
• Create promotional tools, messaging and training for field teams
• Partner with KOLs and oversee speaker programs and congress presence
• Use market insights and competitive intelligence to refine strategies
• Ensure brand messaging is evidence-based and compelling for HCPs
• Create market access pull-through strategies including reimbursement support and formulary positioning
• Collaborate with medical, regulatory, and commercial teams for compliant execution
• Establish KPIs and optimize promotional investments
• Oversee marketing budget and resource allocation

Skills

HCP engagement

omnichannel marketing

budget management

cross-functional leadership

data-driven decision making

stakeholder management

Education

Bachelor’s degree in Business/Marketing

MBA preferred

Tools

Vendor & agency management

Job description

Otsuka America Pharmaceutical Inc. is seeking a Director of HCP Marketing to design and drive an omnichannel HCP engagement strategy for CNS-related therapies. You will collaborate with sales, medical affairs, and commercial ops to align priorities and optimize brand objectives across channels.

The role emphasizes KOL engagement, speaker programs, and market access pull-through, with a strong focus on data-driven decision making and cross-functional leadership in a remote, full-time capacity.