Associate Director, Global Content Excellence

AbbVie; Mettawa (IL); On-site; USD 150,000 - 190,000; Full time

Job summary

AbbVie is seeking an ICEX Content Excellence Associate Director to lead the International Content Excellence framework across multiple therapeutic areas and affiliates. You will drive content process optimization, ensure alignment with Brand Strategy, and maintain regulatory compliance.

The role requires steering cross-functional teams, shaping content development, and adopting new tools to maximize impact across international markets. Strong change management and analytics skills are essential.

Qualifications

• Bachelor’s degree required in Marketing, Communications, Business, Digital Media, Life Sciences, Pharmacy, or related field.
• Advanced degree (MBA, MSc, PharmD) preferred.
• Additional training in brand marketing, digital marketing, or content strategy is a plus.

Responsibilities

• Manage and maintain the International Content Excellence Framework to meet business and regulatory standards.
• Oversee and optimize content lifecycle processes: planning, creation, review, execution, and maintenance.
• Champion best-in-class content development aligned with Brand Stories and priorities.
• Influence the design and adoption of new content tools with cross-functional partners.
• Guide cross-functional teams on strategic content creation, localization, and excellence.
• Set and enforce measurable content quality benchmarks, review standards, and performance criteria.
• Define, track, analyze, and report on content performance metrics for continuous improvement.
• Serve as primary contact for dependencies spanning Areas, Affiliates, and International Marketing.
• Identify gaps with brand teams and recommend solutions.

Skills

Strategic Thinking

Digital Marketing Expertise

Process Optimization

Project Leadership

Performance Analysis

Technology Fluency

Change Management

Compliance Acumen

Education

Bachelor’s degree

Advanced degree preferred

Tools

CMS

Marketing Automation

Analytics Platforms

Job description

AbbVie is seeking an ICEX Content Excellence Associate Director to lead the International Content Excellence framework across multiple therapeutic areas and affiliates. You will drive content process optimization, ensure alignment with Brand Strategy, and maintain regulatory compliance.

The role requires steering cross-functional teams, shaping content development, and adopting new tools to maximize impact across international markets. Strong change management and analytics skills are essential.