Associate Director, Global Content Excellence & Strategy

Allergan; Northern (KY); Hybrid; USD 130,000 - 170,000; Full time

Job summary

AbbVie seeks an ICEX Content Excellence Associate Director to oversee global content standards and optimization across therapeutic areas. You will drive strategy, governance, and tool adoption in partnership with brand teams and affiliates.

The role requires 8+ years in brand marketing and experience leading cross-country initiatives within regulated environments. Travel and global collaboration are expected.

Qualifications

• 8+ years in brand marketing, content strategy, or related fields.
• Experience leading cross-functional, multi-country brand initiatives.
• Proven ability to translate brand strategy into high-quality content.
• Experience with content management systems, marketing automation, analytics.
• Collaboration with Brand, Medical, Legal, Regulatory, Compliance, and Affiliate teams.
• Keen for improving content workflows and quality standards in regulated environments.

Responsibilities

• Maintain the International Content Excellence Framework.
• Optimize content lifecycle from planning to maintenance.
• Drive adoption of new content tools with cross-functional teams.
• Guide cross-functional teams on content creation and localization.
• Set measurable content quality benchmarks and standards.
• Define and report on content performance and insights.
• Partner with Affiliates and International Marketing for dependencies.
• Identify process gaps and propose solutions with brand teams.

Skills

Strategic Thinking

Digital Marketing Expertise

Process Optimization

Project Leadership

Performance Analysis

Technology Fluency

Change Management

Compliance Acumen

Education

Bachelor’s degree in Marketing, Communications, Business, Digital Media, Life Sciences, Pharmacy

Advanced degree (MBA, MSc, PharmD)

Certifications in brand marketing or content strategy

Tools

Content Management Systems

Marketing Automation

Analytics Platforms

Job description

AbbVie seeks an ICEX Content Excellence Associate Director to oversee global content standards and optimization across therapeutic areas. You will drive strategy, governance, and tool adoption in partnership with brand teams and affiliates.

The role requires 8+ years in brand marketing and experience leading cross-country initiatives within regulated environments. Travel and global collaboration are expected.