Associate Director, International ICEX Content Excellence Strategy Lead

PowerToFly; Illinois; On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Health, dental, vision insurance

401(k) plan with company match

Paid time off and holidays

Long-term incentive programs

Job summary

AbbVie seeks an ICEX Content Excellence Associate Director to oversee the International Content Excellence framework across Therapeutic Areas and Affiliates. You will manage content lifecycle processes, align with Brand Strategy, and drive compliance in a regulated environment.

You will guide cross-functional teams on strategic content creation, localization, and performance analytics, while championing new tools and technologies to maximize impact across global affiliates.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Digital Media, Life Sciences, Pharmacy, or related field.
• Advanced degree (MBA, MSc, PharmD) preferred.
• Experience in brand marketing, content strategy, or content operations is required.
• Regulated pharma/healthcare familiarity is a plus.
• Experience leading cross-functional, multi-country initiatives is preferred.

Responsibilities

• Oversee International Content Excellence framework across Therapeutic Areas and Affiliates.
• Coach cross-functional teams on content creation, localization, and quality benchmarks.
• Define and track content performance metrics to drive continuous improvement.
• Lead adoption of new content tools and technologies in partnership with stakeholders.
• Ensure compliance with regulatory standards across all content initiatives.

Skills

Strategic Thinking

Digital Marketing

Process Optimization

Project Leadership

Performance Analysis

Technology Fluency

Change Management

Compliance Acumen

Education

Bachelor's degree

Advanced degree preferred

Tools

Content management systems

Marketing automation

Analytics platforms

Job description

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us atwww.abbvie.com. Follow @abbvie onLinkedIn,Facebook,Instagram,XandYouTube.

Job Description

Role Overview

The ICEX Content Excellence Associate Director is a unique contributor who is accountable for overseeing the International Content Excellence framework across multiple Therapeutic Areas and Affiliates at AbbVie. The role focuses on management, continuous improvement, and optimization of content-related processes, ensuring alignment with the overall Brand Strategy and with compliance requirements.

Key Responsibilities

• Manage and maintain the International Content Excellence Framework to meet business and regulatory standards.
• Oversee and optimize the content lifecycle processes: strategic planning, content creation, smart review, rapid field execution, and maintenance.
• Champion best-in-class content development and alignment with evolving Brand Stories and business priorities.
• Influence the design, pilot, and adoption of new content tools and technologies; drive their implementation in partnership with the Content Ecosystem Lead, Areas and Affiliates, for maximum impact.
• Guide cross-functional teams, including Therapeutic Area and Affiliate partners, on strategic content creation, localization, and excellence.
• Set and enforce measurable content quality benchmarks, review standards, and performance criteria organization-wide.
• Define, track, analyze, and report on content performance metrics; use insights to continuously improve processes and outcomes.
• Serve as the primary point of contact for key cross-team dependencies spanning Areas, Affiliates and International Marketing.
• In partnership with brand teams, identify process gaps and recommend solutions

Role Dependencies

• Close collaboration with Brand Excellence, Content Ecosystem, International Brand Teams, Therapeutic Area teams, Affiliates, and relevant internal and external partners.

Required Competencies

• Strategic Thinking: Ability to create and execute long-term cross-team content excellence strategies aligned with business goals.
• Digital Marketing Expertise: In-depth understanding of digital marketing best practices, content channels, and campaign architecture within pharma.
• Process Optimization: Demonstrated skill in workflow streamlining, efficiency gains, and compliance management.
• Project Leadership: Experience leading cross-functional initiatives and influencing stakeholders at multiple levels.
• Performance Analysis: Proficiency in defining, tracking, interpreting, and acting upon content performance analytics.
• Technology Fluency: Knowledge of content management systems, marketing automation, and digital adoption within regulated environments.
• Change Management: Proven ability to drive process/tool adoption and effectively manage change across complex organizations.
• Compliance Acumen: Deep knowledge of regulatory, legal, and industry standards for pharmaceutical content.
  

Qualifications

Education Requirements

• Bachelor’s degree required in Marketing, Communications, Business, Digital Media, Life Sciences, Pharmacy, or a related field.
• Advanced degree preferred, such as an MBA, MSc, PharmD, or other relevant graduate qualification.
• Additional training or certification in brand marketing, digital marketing, brand strategy, project management, or content strategy is a plus.
  

Experience Requirements

• 8+ years of relevant experience in brand marketing, content strategy, content operations, campaign development, digital marketing, or process optimization, preferably in a pharmaceutical or healthcare environment.
• Demonstrated experience supporting or leading cross-functional, multi-country, or multi-Therapeutic Area brand initiatives.
• Proven track record of translating brand strategy into high-quality content and improving content workflows, quality standards, and operational efficiency in complex, regulated environments.
• Experience working with content management systems, marketing automation tools, analytics platforms, and digital channels.
• Strong experience partnering with internal stakeholders across Brand, Medical, Legal, Regulatory, Compliance, and Affiliate teams.
• Experience coaching or enabling content marketing leads, brand teams or affiliate partners to apply content standards improve content planning and strengthen execution quality.

Additional Information

• The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemayultimatelypaymore or less than the posted range. This range may bemodifiedin thefuture.
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.
• This job is eligible toparticipatein our long-term incentiveprograms.

Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employeeremainsin the Company's sole andabsolutediscretion unless and until paid andmay bemodifiedat the Company’s sole and absolute discretion, consistent withapplicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html

What AbbVie Has to Offer

Our work can—and does—have a tangible, lasting impact on millions of people. But it’s not just the results that matter. How we achieve them matters, too. Leading with purpose, we work to build a more sustainable future for generations to come. We do that by putting our expertise, resources and talent to work to make a real difference for patients, communities and our world.